Learning About Our Audiences Thank you so much for taking 10-15 minutes of your time to help the Folger better understand and program for its audiences. As a cultural organization with a research library, museum galleries, theater, cafe, and spaces for educational and public programming, we see many types of people in our building! We are hoping to understand how these many groups overlap and intersect with one another and ensure we are creating experiences for everyone. Part 1 Question Title * 1. Which of the following describes you? Choose up to 5!We know you might be able to choose more than 5, but please pick the ones that best describe you in relation to the Folger. Scholar or Researcher Reader Artist Arts Enthusiast Shakespeare Enthusiast English/Literature Lover History Enthusiast Museum Lover Casual Museum Visitor College Professor College Student High School Teacher High School Student Middle School Teacher Theatre Patron Music Patron Poetry Patron Remote Worker Cafe Visitor DC Resident Capitol Hill Resident Media Influencer International Tourist/Visitor Tourist (from US) Business Traveler Parent Grandparent Member Donor Other (name in five words or less) Part 2 Question Title * 2. Why do you visit the Folger?Please choose up to three options. to learn to research the collection to study to work, study, or relax in a unique setting to teach to fulfill an obligation for a class at school to have a change of scenery to be inspired to provide an enriching experience for a young person to have a fun time with a companion or friend/family group to experience something that aligns with my interests to appreciate and/or understand art and culture to have a meal or get a drink Because I am visiting DC and wanted to check out the Folger Because I love Shakespeare Because I love museums Because I have never visited and it was finally time to cross it off the list! Other Question Title * 3. What do you do when you visit the Folger? Choose all that apply. Visit the exhibition galleries Work in the Reading Room Take a guided tour Participate in a student experience Go to Afternoon Tea Eat at Quill & Crumb Participate in low cost or free experiences See a performance in our theatre Attend events like conversations with artists/scholars Attend a workshop or class Spend time in the gardens Focus on the kid-friendly experiences, such as the interactives, seek-and-find, and the kids corner in Quill & Crumb Look for opportunities to become involved Other Question Title * 4. How often do you visit the Folger?Please consider visits just to the cafe, visits to see music or theatre performances, visits to the galleries, etc. I have visited the Folger once. I have visited the Folger a few times over the years. I visit the Folger about once a year. I visit the Folger about 2-4 times a year. I visit the Folger about 5-12 times a year. I visit the Folger multiple times each month. I attend (or have attended at least one) virtual Folger programming I have never actually visited the Folger Shakespeare Library in Washington DC or attended any virtual programs. Question Title * 5. What do you love about visiting the Folger? Question Title * 6. What frustrates you when visiting the Folger? Question Title * 7. What do you wish the Folger did more of? Question Title * 8. What do you wish the Folger did less of? Question Title * 9. What prevents you from visiting the Folger?Choose all that apply parking distance family obligations work obligations a generally busy schedule The Folger is not open when I would likely have time to visit It does not interest me or the people I would visit with I have other things I want to do in my free time. The people I would visit with want to do other things during their free time. The activities I want to do are too expensive I’ve been here before and feel like I’ve seen everything I’m not sure what programming is happening at the Folger Other reasons Question Title * 10. How do you hear about what is happening at the Folger? Instagram Facebook Other social media Folger Website Folger Email Newsletters News articles Radio Podcasts Word of Mouth While visiting other theatres, bookstores, or cultural organizations While visiting the Folger Other Part 3 Question Title * 11. Where do you get news and information in general?E.g., Do you watch the news, do you read newspapers or magazines, visit news or special interest websites, listen to podcasts, use social media, etc. Question Title * 12. What issues are important to you? Public Health The Environment Politics Literacy Education Performing Arts Book Collecting Arts and Humanities Historic Preservation LGBTQ+ Rights and Representation BIPOC Rights and Representation Accessibility Other Question Title * 13. How do you spend your free time?E.g. reading, TV series (what kind of series?), running, baking, volunteering, napping, cos-play, taking the kids to birthday parties? Question Title * 14. Where do you live?e.g., DC, suburbs of DC, another state, another country Question Title * 15. What is your household income? $0 to $29,999 $30,000-$59,999 $60,000-$99,999 $100,000-$169,999 $170,000-$249,000 $250,000+ Cannot answer Part 4 Question Title * 16. CHECK the box next to the words that you feel best describe the Folger. Choose up to 7 words. Sincere Authentic Accepting Honest Wholesome Cheerful Down-to-Earth Exciting Daring Smart Imaginative Up-to-date Cutting Edge Forward Thinking Current Cool Fun Friendly Energetic Boring Artistic Reliable Intellectual Successful Effective Sophisticated Charming Elegant Enchanting Refined Old-fashioned Luxurious Polished Lavish Rugged Enduring Tough Rigid Dark Hushed Open Approachable Inviting Kind Familiar Welcoming Funny Adventurous Bold Brave Bright Bubbly Fearless Creative Innovative Imaginative Intuitive Inventive Original Visionary Empowering Powerful Inspirational Motivating Uplifting Encouraging Humorous Playful Witty Amusing Modern Contemporary Futuristic Quirky Quaint Unconventional Zany Unique Eccentric Understated Vibrant Flexible Cheap Affordable Amazing Analytical Ambitious Assertive Astute Beautiful Trustworthy Dependable Honest Credible Calm Captivating Challenging Classic Clever Collaborative Comforting Complex Discerning Disruptive Dramatic Dynamic Inclusive Eclectic Edgy Educational Elaborate Exacting Fancy Fierce Formal Generous Glamorous Groundbreaking Heavy Professional Tired Outdated Predictable High-Tech High-Touch Exclusive Ethical Historic Honest Hopeful Optimistic Impactful Impartial Influential Informal Ingenious Inscrutable Inspiring Intentional Irrelevant Joyful Knowledgeable Liberal Conservative Lively Quiet Peaceful Mysterious Nostalgic Raw Refreshing Relaxed Relaxing Serious Safe Scholarly Principled Simple Trendy Timeless Traditional Unusual Bright Ugly Other (please specify) Question Title * 17. Using the list from question 16 above, choose up to five words that you think DO NOT describe the Folger. Question Title * 18. On the scale below, mark where you think the Folger falls. If it’s an even split, keep the slider in the center. Personable, Friendly Corporate, Professional Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 19. On the scale below, mark where you think the Folger falls. If it’s an even split, keep the slider in the center. Spontaneous, High Energy Deliberate, Steady Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 20. On the scale below, mark where you think the Folger falls. If it’s an even split, keep the slider in the center. High Tech Low Tech Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 21. On the scale below, mark where you think the Folger falls. If it’s an even split, keep the slider in the center. Cutting Edge, Edgy Classic, Traditional Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 22. On the scale below, mark where you think the Folger falls. If it’s an even split, keep the slider in the center. Fun Serious Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 23. On the scale below, mark where you think the Folger falls. If it’s an even split, keep the slider in the center. Open Exclusive Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 24. On the scale below, mark where you think the Folger falls. If it’s an even split, keep the slider in the center. Upstart Established Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 25. On the scale below, mark where you think the Folger falls. If it’s an even split, keep the slider in the center. Entertaining Educational Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 26. On the scale below, mark where you think the Folger falls. If it’s an even split, keep the slider in the center. Progressive Conservative Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 27. On the scale below, mark where you think the Folger falls. If it’s an even split, keep the slider in the center. Economical Upscale Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 28. Leave any final thoughts you have for us! This survey is anonymous, so if for any reason you want us to be able to follow up, please share your name and contact info here as well. Question Title * 29. Please enter your email address to enter the drawing for a $30 gift card to be used at the Shop or toward tickets to any event of your choosing. Done
