Take 5 minutes to share how your organization is executing Revenue Marketing. 

Demand Spring will share our findings with expert analysis to help inform your 2023 Revenue Marketing strategy.

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* 1. How many employees work in your organization?

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* 2. What industry does your organization operate in?

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* 3. What is your job level?

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* 4. Are you familiar with the term Revenue Marketing?

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* 5. Briefly explain what the term Revenue Marketing means to you:

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* 6. What is the overall Revenue Marketing maturity of your marketing organization?

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* 7. What areas of Revenue Marketing is marketing responsible for? (select all that apply)

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* 8. Are your Revenue Marketing priorities aligned with the short and long-term goals of your business?

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* 9. Select your organization's Revenue Marketing priorities this year:

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* 10. What are the three primary metrics your organization tracks to measure Revenue Marketing success?

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* 11. What are your top 3 obstacles to Revenue Marketing success?

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* 12. Which of the following best describes your Revenue Marketing organization’s operating model:

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* 13. What are the three primary metrics your organization tracks to measure Revenue Marketing success?

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* 14. Is your marketing organization measured by marketing-initiated pipeline? 

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* 15. If so, what percentage of pipeline is marketing responsible for?

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* 16. Is marketing measured by sales pipeline influenced?

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* 17. If so, what percentage of pipeline is marketing responsible for?

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* 18. Has marketing traditionally met these targets?

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* 19. How would you describe your current ability to measure campaign attribution to pipeline and revenue?

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* 20. If you are measuring attribution currently, which methods does marketing use to demonstrate attribution? Select all that apply.

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* 21. Which of the following best describes the use of analytics in your marketing organization?

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* 22. Which of the following best describes your marketing organization’s buyer engagement strategy?

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* 23. Which of the following best describes your marketing organization’s content marketing strategy?

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* 24. How many solutions do you have as part of your Revenue Marketing technology stack?

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* 25. Which Marketing Automation Platform are you using? 

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* 26. Which of the following capabilities are you using in your MAP platform? (Select all that apply)

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* 27. Are you using AI to plan or execute your marketing programs?

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* 28. In what marketing functions are you leveraging AI?

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* 29. Are you executing ABM programs?

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* 30. What type of ABM approaches are being used?

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* 31. Which ABM technology are you using?

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* 32. Have you seen a positive ROI from your ABM efforts?

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* 33. What metrics are being used to demonstrate ABM success?

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* 34. What do you think is next for Revenue Marketing i.e. next big disruptor, trend, etc.

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* 35. Are you a Demand Spring client?

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* 36. Enter a draw to win a $200 Amazon gift card by providing the requested info below:

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