Fall 2025 Listener Survey Question Title * 1. How long have you listened to Aspen Public Radio? Less than one year 1 - 5 years 6 - 10 years 11 - 20 years 21 - 30 years 31 - 40 years More than 40 years... since KAJX went on the air! I don’t currently listen to Aspen Public Radio, but I’d like to share my ideas. Question Title * 2. Do you live in the Roaring Fork Valley, Colorado River Valley, or other parts of the Aspen Public Radio listening area? Yes - Full Time Yes - Part Time No, but I like to visit/stay connected to the Valley Question Title * 3. Which local community do you live in? Question Title * 4. Is this your primary place of residence? Yes No Question Title * 5. How do you listen to Aspen Public Radio? (select all that apply) Playing specific stories on the Aspen Public Radio website Streaming live radio on the NPR One or NPR app Home radio As a podcast on the new Aspen Public Radio app Comcast Channel 8 Work radio As a podcast I've subscribed to on Apple Podcasts, Spotify, or Stitcher Streaming live radio on phone/tablet As a podcast on the NPR One or NPR app Streaming live radio on computer Streaming on smart speaker (Amazon Echo, Google Home, etc.) Car radio Using the new Aspen Public Radio app None of the above Question Title * 6. When do you listen to Aspen Public Radio? (select all that apply) 5am - 7am on weekdays (Morning Edition) 7am - 9am on weekdays (Morning Edition with Megan Tackett) 9am - 1pm on weekdays (1A with Jenn White, Here & Now, Fresh Air) 1pm - 4pm on weekdays (BBC Newshour, Marketplace) 4pm - 6pm on weekdays (All Things Considered with Halle Zander) 6pm - 11pm on weekdays 11pm - 6am (BBC World Service) 6am - 10am on weekends (Weekend Edition Saturday/Sunday) 10am - 6pm on weekends 6pm - 11pm evenings on weekend 7pm Sunday Special None of the above Question Title * 7. Which of the following programs do you listen to on Aspen Public Radio? (select all that apply) 1A All Things Considered BirdNote BBC Newshour Code Switch Fresh Air Here & Now Hidden Brain It's Been a Minute + Wildcard Latino USA Life Kit Marketplace Morning Edition On the Media Open to Debate Planet Money + How I Built This RadioLab Reveal Science Friday Snap Judgement Sound Beat StarDate TED Radio Hour The Commonwealth Club The Moth The World This American Life Throughline Wait Wait... Don't Tell Me! Weekend Edition None of the above Question Title * 8. What other public radio programs, podcasts, or specific topics would you suggest Aspen Public Radio consider adding to our current programming? Question Title * 9. Do you rely on Aspen Public Radio for local news? Yes, it's my main local news source Yes, and I also get local news from other media outlets No No, I get my local news from… (please specify) Question Title * 10. If Aspen Public Radio could produce more local news, what would you like to see more dedicated coverage of: (select all that apply) Arts & Culture Environment Education Hispanic/Latino Community Affairs State Government Local Government Economics Heath and Wellness Business and Development Housing Climate Investigative Reporting Sports and Outdoors Equity and Social Justice Other (please specify) Question Title * 11. Who is your favorite local or national on-air anchor/host or reporter? Question Title * 12. What's one local news story you loved hearing on Aspen Public Radio this year? Question Title * 13. Did you know Aspen Public Radio provides emergency news, road closure, and evacuation information when breaking news occurs in the Roaring Fork Valley? Yes No Question Title * 14. If there was a wildfire or other emergency reported in the Roaring Fork or Colorado River Valley, would you turn to Aspen Public Radio (88.9 FM or 91.5 FM) for emergency news, evacuation information, and other critical reporting? Yes No Question Title * 15. Do you own a solar/crank emergency radio? Yes No Question Title * 16. Do you think Aspen Public Radio’s broadcast has the right mix of international, national, and local news? I like the current programming mix I want more local news I want more national news I want more international news I want less local news I want less national news I want less international news No preference Question Title * 17. Which local newspapers/news websites do you read on a regular basis? (select all that apply) The Aspen Times Aspen Daily News Snowmass Sun The Sopris Sun Glenwood Springs Post Independent Aspen Journalism El Sol del Valle The Crystal River Echo & Marble Times The Citizen Telegram I don't read local news Other (please specify) Question Title * 18. Which other radio stations do you listen to on a regular basis? (select all that apply) KDNK Community Radio 88.1, 88.3, 88.5 CPR Classical CPR Indie 102.3 KSNO 103.9 Hot 100.5 KGHT Thunder 93.5 KTND The Lift 92.7 KKCH Cat Country 93.1 KNFO-FM 106.1, 94.1, 105.5, 94.3 KSPN-FM 103.1, 97.3, 98.3, 100.1, 102.7 KSNO-FM 103.9 La TriColor 107.1 La Nueva Mix Sirius XM or other satellite radio I don't listen to any other radio stations or broadcast services Other (please specify) Question Title * 19. Which of these Aspen Public Radio events were you aware of? (select all that apply) Aspen Election Squirm Nights (February 19 & 26) Backcountry Symposium (May 17) Food & Wine Fundraiser at Smuggler Mine (June 21) National Council Reception with Mary Louise Kelly on the Future of Public Media (June 26) Nonprofit Volunteer Fair (August 27) Frontiers of Knowledge (September 13) I wasn't aware of any of these events Question Title * 20. Which of these Aspen Public Radio local broadcasts were you aware of? (select all that apply) Live broadcast from Aspen Gay Ski Week (January 15) Live broadcast from the Food & Wine Grand Tasting Tent (June 20) Live & special broadcasts from the Aspen Ideas Festival (June 23 - July 1) Special broadcasts from the Aspen Security Forum (July 14 - 18) Live broadcasts of Aspen Music Festival and School Sunday afternoon concerts (July/August) Live broadcasts from the Nonprofit Volunteer Fair (August 27) I wasn't aware of any of these local broadcasts I listened to the following: Question Title * 21. Do you know about our weekly e-newsletter, The Transmitter? Yes, I'm a current subscriber Yes, but I don’t subscribe No Question Title * 22. How would you prefer that Aspen Public Radio communicate with you? (select all that apply) Email Phone On-air messaging and announcements Text messages USPS mail Ads in local newspapers Social media I’d like to see more marketing for Aspen Public Radio in the community Other (please specify) Question Title * 23. Do you visit Aspen Public Radio’s website (aspenpublicradio.org)? (select all that apply) Yes, to stream the broadcast Yes, to listen to and/or read online stories No Other (please specify) Question Title * 24. Are you aware of Aspen Public Radio's mobile app? Yes, and I'm a regular user Yes, and I saw the RFTA bus ads this summer! Yes, but I don't use it No Question Title * 25. How could our website or mobile app be improved? Question Title * 26. Which category includes your age? 19 or under 20 – 29 30 – 39 40 – 49 50 – 59 60 – 69 70 – 79 80 – 89 90+ Prefer not to answer Question Title * 27. Gender: How do you identify? Male Non-binary Female Transgender Prefer not to answer Prefer to self-describe: Question Title * 28. Which of the following best describes your race/ethnicity? (select all that apply) Asian/Pacific Islander Black/African American Native American White/Caucasian Hispanic/Latino Prefer not to answer Other (please specify) Question Title * 29. What is the primary language spoken in your home? English Spanish Other (please specify) Question Title * 30. Would you say your total household income is… Under $25,000 Between $25,000 and $49,999 Between $50,000 and $74,999 Between $75,000 and $99,999 Between $100,000 and 124,999 Between $125,000 and $149,999 Between $150,000 and $199,999 Between $200,000 and $249,999 Between $250,000 and $299,999 Over $300,000 Prefer not to answer Question Title * 31. If you are currently employed, what is your profession? Question Title * 32. What are the ways (outside of work) you like to spend your time? Question Title * 33. Do you have school-aged children at home? Yes No Question Title * 34. Have you donated to Aspen Public Radio in the past year with a one-time gift (of any size)? Yes No I’m an Evergreen member who contributes automatically each month 100% of survey complete. Done