Tourism Update Reader Survey 2022

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* 1. Personal details (At least two fields required)

Full name

Company

Tel

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* 2. Job function

Owner / Management

Marketing / Sales

Reservations

Operations

Other

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* 3. Location

South Africa

Africa (excluding South Africa)

North America

South America

United Kingdom

Europe

Asia

Oceania

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* 4. How often do you read the Tourism Update Daily online news

Every day

A few times a week

About once a week

A few times a month

Once a month

Less than once a month

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* 5. How many people in your office do you estimate read Tourism Update?

1 - 2 people

3 - 5 people

6 - 10 people

more than 10 people

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* 6. Which of the below options best describe your business?

A Southern / East African-based tour operator or DMC

An overseas-based tour operator or travel retailer

A Southern African based travel retailer

A tourism product supplier or service provider

Other

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* 7. What level of growth in travel to Southern Africa are you expecting over the next 12 months compared to the last 12 months?

Less than 15%

15 - 40%

41 - 70%

71 - 100%

Over 100%

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* 8. Approximately how many travellers does your company book to visit Southern Africa on a yearly basis?

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* 9. Are you involved in influencing the traveller's product choices?

Yes, very much so

Yes, to a limited degree

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* 10. Which markets are important to you with regards to coverage?

	Very important	Important	Some interest	No interest
North America	North America Very important	North America Important	North America Some interest	North America No interest
South America	South America Very important	South America Important	South America Some interest	South America No interest
United Kingdom	United Kingdom Very important	United Kingdom Important	United Kingdom Some interest	United Kingdom No interest
Western Europe	Western Europe Very important	Western Europe Important	Western Europe Some interest	Western Europe No interest
Eastern Europe	Eastern Europe Very important	Eastern Europe Important	Eastern Europe Some interest	Eastern Europe No interest
Asian Sub-Continent	Asian Sub-Continent Very important	Asian Sub-Continent Important	Asian Sub-Continent Some interest	Asian Sub-Continent No interest
South East Asia	South East Asia Very important	South East Asia Important	South East Asia Some interest	South East Asia No interest
Western Asia	Western Asia Very important	Western Asia Important	Western Asia Some interest	Western Asia No interest
Eastern Asia	Eastern Asia Very important	Eastern Asia Important	Eastern Asia Some interest	Eastern Asia No interest
Oceania	Oceania Very important	Oceania Important	Oceania Some interest	Oceania No interest
Africa	Africa Very important	Africa Important	Africa Some interest	Africa No interest
South Africa	South Africa Very important	South Africa Important	South Africa Some interest	South Africa No interest

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* 11. Which are the top 5 attractions in Southern and East Africa to market the region as a tourism destination?

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* 12. What are the top 3 things stopping tourism growth to Southern and East Africa?

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* 13. What type of content or coverage in Tourism Update is of the most interest to you?

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* 14. Have you seen our Features on Tourism Update? If so, do you enjoy them?

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* 15. Please indicate your agreement with this statement. "Tourism Update is an important part of the tourism community - it serves as a communications function between various industry players, and keeps the industry at large well informed with important industry news".

Strongly agree

Agree

Neither agree nor disagree

Disagree

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* 16. How would you rate Tourism Update on each of the following?

	Excellent	Above average	Average	Poor
Credibility	Credibility Excellent	Credibility Above average	Credibility Average	Credibility Poor
Interest	Interest Excellent	Interest Above average	Interest Average	Interest Poor
Authoritativeness	Authoritativeness Excellent	Authoritativeness Above average	Authoritativeness Average	Authoritativeness Poor
Usefulness	Usefulness Excellent	Usefulness Above average	Usefulness Average	Usefulness Poor
Engaging with its readers	Engaging with its readers Excellent	Engaging with its readers Above average	Engaging with its readers Average	Engaging with its readers Poor
Relevance	Relevance Excellent	Relevance Above average	Relevance Average	Relevance Poor
Layout and design	Layout and design Excellent	Layout and design Above average	Layout and design Average	Layout and design Poor

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* 17. Do you use social media for news and product updates? If so, which platforms do you use?

Facebook

Twitter

Instagram

YouTube

Other (please specify)

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* 18. In which areas do you believe Tourism Update can improve on? Do you have any suggestions to improve the publication in any way?

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* 19. If you enjoy Tourism Update, please leave us a testimonial here. Please note we may use this with your details in marketing material (no phone numbers or email addresses would be included of course). Tell use why you enjoy Tourism Update. Thank you.