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Milwaukee Downtown Public Perception Survey 2025

Milwaukee Downtown, BID #21 invites you to participate in a brief survey designed to measure public perceptions, experiences, and satisfaction with Downtown Milwaukee, from its vibrancy and amenities to its overall appeal as a place to live, work and visit.

Your feedback will help guide future priorities, initiatives and areas of advocacy that keep Downtown Milwaukee thriving, welcoming and full of opportunity. Thank you for taking a few moments to share your thoughts.

Photo credit: Nate Vomhof
1.Please respond to the following statements:
Strongly Agree
Agree
Disagree
Strongly Disagree
Downtown Milwaukee has improved in the past year.
Downtown Milwaukee is visually appealing.
I generally feel safe when spending time in Downtown Milwaukee.
2.How do you rate the current trajectory of Downtown Milwaukee?
Right direction
5
4
Neutral
3
2
Wrong track
1
3.How do you rate the general quality of Downtown Milwaukee's public spaces?
Excellent
5
4
Average
3
2
Poor
1
4.How do you rate the cleanliness of Downtown Milwaukee?
Very clean
5
4
Somewhat clean
3
2
Not at all clean
1
5.How often do you see Milwaukee Downtown Clean Sweep Ambassadors or Public Service Ambassadors in action Downtown?
Frequently
Occasionally
Seldom
Never
Unsure
6.Are there any areas of Downtown Milwaukee where you’ve noticed a need for additional cleaning support, OR types of cleaning that you've noticed a need for (i.e. litter collection, gum removal, power washing, etc.)?
7.What amenities are most important to you in public spaces? Select all that apply.
8.What types of businesses would you like to see more of in Downtown Milwaukee? Select all that apply.
9.How aware are you of the following events AND that they are managed by Milwaukee Downtown, BID #21? Select all that apply and leave blank if no answers apply.
I'm aware of this event
I knew it's a Milwaukee Downtown event
I have attended this event
Big Truck Day
Downtown Dining Week
Downtown Employee Appreciation Week
Heart(beats) of the City
Jack-O-Lantern Jubilee
Milwaukee Holiday Lights Festival
Taste & Toast
Tunes @ Noon
10.How often do you typically participate in these activities in Downtown Milwaukee?
Frequently
(once a month or more)
Occasionally
(several times a year)
Seldom
(once or twice a year)
Never
Unsure
Comedy shows
Consumer show or trade show
Dining
Ethnic festivals
Farmer's markets
Free outdoor concerts
Historic or architectural tours
Museum exhibits
Nightlife (bars, dance clubs, etc.)
Public art viewing
Shopping at Downtown retailers
Specialty markets (night markets, holiday markets, etc.)
Sporting events
Street festivals
Ticketed concert venues
Ticketed fine arts programming
11.How do you most commonly get around Downtown? Select up to three.
12.What should be priority areas of focus for Downtown Milwaukee's public realm? Select all that apply. (Some issues extend beyond the scope and authority of BID #21, but your perspective helps inform both us and our partners.)
13.How do you associate with Downtown Milwaukee?
14.What is your age?
15.With what gender do you most identify?
16.Race/ethnicity (select one or more):
17.What is your highest education level?
18.Do you have children age 12 or under?
19.What is your home zip code?
20.What is your work zip code?
21.Please share any additional comments:
22.To sign up to receive Milwaukee Downtown e-newsletters, please provide your email address (optional):