The IAB Europe’s AI Working Group is inviting advertisers, agencies, ad tech companies, and publishers to take part in a survey exploring the growing influence of artificial intelligence on the digital advertising ecosystem.
The survey takes 30 minutes to complete and includes primarily checkbox and yes/no questions. It is best answered by a leadership team that has visibility over operations, partnerships, and financials. It covers predictive, generative, and agentic use cases and aims to deliver a comprehensive snapshot of how AI is being used, governed, and funded across the industry. It also covers monetisation opportunities in prompt-driven interfaces. Your input will help inform valuable insights and guide future industry initiatives.
Please submit your responses by Friday, 15th of May.
The survey is also available in multiple languages. You can select your preferred language from the options in the top right corner.
