2026 TAI BA-Advertising Admissions Application Registration

TAI 2026 Admissions Survey

You are registering for the 2026 Temerlin Advertising Institute admissions application.

Registration is required for admission to one of the three BA in Advertising specializations only.

Registration is NOT required for admission to the Minor in Advertising or Minor in Graphic Design.

Registration Closes on Wednesday, February 11th. Extended.

Application day is Saturday, February 21. You will be required to be in person for the application. If you have accommodations, please send a copy of the letter to tfowler@smu.edu. You will be enrolled in the Application Canvas course by Friday, February 13th. The Creative application project will be sent out sometime at the end of January with a due date of Wednesday, February 25th at 2pm.

Note: You will not receive any type of confirmation once you hit submit on the application. I will not answer any emails asking about this.

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* 1. Provide your information.

SMU Email Address:

First Name:

Last Name:

SMU ID:

Phone Number:

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* 2. Please Indicate which year you will be in Fall of 2026

Sophomore

Junior

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* 3. Rank order your preferred specialization(s).

NOTE: You must have completed OR be currently enrolled in the following prerequisite courses to be eligible for admission to a particular specialization. You may choose to be considered for more than one specialization but you will only be admitted to one. Rank them in order of preference. Do not put a specialization as your first choice if it isn't, if creative is your first choice but you'e heard it's hard to get in, do not put another one as your first choice, Same for Strategic and Digital. We are going to look at first choices, and if you are chosen for that specialization, you cannot move to the one you really wanted. BE HONEST about your first choice.

Creative Specialization

ADV 1300 Survey of Advertising, AND

ADV 1321 Introduction to Creativity

Digital Media Strategy Specialization

ADV 1300 Survey of Advertising, AND

ADV 1331 Digital Media Landscapes

Strategic Brand Management Specialization

ADV 1300 Survey of Advertising, AND

ADV 1341 OR MKTG 3340 Marketing Principles of Advertising

	First Choice	Second Choice	Third Choice	Not Interested/Have Not Taken the Prerequisites
Creative	Creative First Choice	Creative Second Choice	Creative Third Choice	Creative Not Interested/Have Not Taken the Prerequisites
Digital Media Strategy	Digital Media Strategy First Choice	Digital Media Strategy Second Choice	Digital Media Strategy Third Choice	Digital Media Strategy Not Interested/Have Not Taken the Prerequisites
Strategic Brand Management	Strategic Brand Management First Choice	Strategic Brand Management Second Choice	Strategic Brand Management Third Choice	Strategic Brand Management Not Interested/Have Not Taken the Prerequisites

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* 4. If you are not chosen for your first choice, but you are for your second or third, will you accept the choice?

Yes

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* 5. On a scale of 0-100 rank your interest in being accepted in the Creative Specialization. 0 being not interested and 100 being extremely interested.

100

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 6. On a scale of 0-100 rank your interest in being accepted in the Digital Specialization. 0 being not interested and 100 being extremely interested.

100

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 7. On a scale of 0-100 rank your interest in being accepted into the Strategic Brand Specialization. 0 being not interested and 100 being extremely interested.

100

Clear

i We adjusted the number you entered based on the slider’s scale.