Before you start, we want to say thank you for taking the time to participate in this survey. Your responses are completely anonymous and will be kept confidential. The information collected will be used solely for academic purposes as part of an entrepreneurship course at MIT.

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* 1. How often do you consume matcha?

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* 2. What are your main motivations for consuming matcha? Select all that apply.

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* 3. Where do you usually consume matcha?

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* 4. Are you planning to consume matcha in the future?

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* 5. What factors deter you from consuming matcha more frequently?

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* 6. How willing are you to purchase commercially produced matcha?

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* 7. What is your opinion on new techniques of matcha production, such as molecular farming (referring to unconventional matcha powder production via cell on a plate in a lab setting)?

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* 8. Are you familiar with the culture behind matcha or have interest in learning about it?

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* 9. What is your age group?

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* 10. What is your gender?

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