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Destination Southwest Virginia is a regional initiative led by Friends of Southwest Virginia. The project is focused on strengthening the economy and quality of life across Southwest Virginia by building on the creative, cultural, heritage, and outdoor recreation assets that define the region and support its growth as a stronger tourism destination.

This survey is designed to gather input from residents, business owners, community leaders, creatives, educators, partner organizations, and other stakeholders across the region. Your feedback will help inform a 10-year strategic roadmap for future investment, collaboration, and destination development. Thank you for taking a few minutes to share your perspective.
1.What best describes your connection to Southwest Virginia?(Required.)
2.Which county or city do you primarily live in, work in, or represent?
3.Which assets best define Southwest Virginia’s identity? (Select up to 3)
4.How important are the following assets to the future of Southwest Virginia’s economy and quality of life?
Not Important
Slightly Important
Moderately Important
Very Important
Extremely Important
Arts and culture
Heritage tourism
Outdoor recreation
Historic downtowns and Main Streets
Local businesses and entrepreneurs
Festivals and community events
Agriculture and agritourism
Natural landscapes and scenic resources
Creative industries and makers
Regional partnerships and collaboration
5.What do you see as the greatest opportunities for future growth in Southwest Virginia? (Select up to 3)
6.What are the biggest challenges limiting Southwest Virginia’s growth as a stronger regional destination? (Select up to 3)
7.What types of investments or actions would have the greatest impact over the next 10 years? (Select up to 3)
8.In your own words, what makes Southwest Virginia unique?
9.What is one idea, project, or priority you would most like this plan to advance?
10.If you'd like to receive updates about Destination Southwest Virginia, please enter your email.
11.What is your zip code?
12.What is your age?
13.Please specify your race.
14.Please specify your ethnicity.
15.What is your gender?
16.What is the highest level of school or degree you have completed?
17.What is your total household income?
Thank you for sharing your input. Your feedback will help shape the Destination Southwest Virginia plan and guide future investment, partnership, and destination development across the region.