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Ulster Reform Club
Member Feedback Survey
June 2026
This survey will close at 17:00 on Wednesday 24th June 2026
1.
How long have you been a member of the Ulster Reform Club?
Less then 1 year
1 - 3 years
4 - 10 years
11 - 20 years
More than 20 years
2.
What is your membership category?
Town
Country
Overseas
Family Associate
Junior
Senior
Special
Honorary
3.
Which age bracket do you fall into?
Under 30
30 - 44
45 - 59
60 - 74
75 +
4.
How far do you travel to visit the Club?
0 - 5 miles
6 - 15 miles
16 - 30 miles
31 - 45 miles
45 miles plus
5.
Over the last 12 months, how often have you visited the Club?
Weekly or more
2 - 3 times per month
Once a month
A few times a year
Once a year
Not at all
6.
Compared with two or three years ago, has your attendance:
Increased
Stayed the same
Decreased
N/A
7.
If you attendance has changed, what is the reason?
8.
What was your main reason for joining the Club?
Networking / Business
Social Life
Dining
Reciprocal Club opportunities
Facilities - ie Gym, Library, Snooker room
Family Tradition / Heritage
Prestige
Other (please specify)
9.
Does the Club still deliver that for you today?
Yes, fully
Yes, partly
No (please specify)
10.
What does the Club give you that you couldn't get elsewhere?
11.
Which of the following make it harder for you to attend the Club more often?
Distance / Travel time
Opening Hours (don't suit my schedule)
I don't know what's on
Events don't interest me
Event variety
I have no one to go with
I prefer to entertain at home or elsewhere
Work Patterns (Hybrid / Remote Working)
Family Commitments
I simply forget the Club is there
Other (please specify)
12.
What one change would most increase how often you attend?
13.
When you visit the Club, which best describes your visit?
Drinks only
Light meal
Full meal (2 - courses or more)
Function organised by yourself or another member
Club Event
Other (please specify)
14.
Which of the following limit how much you spend in the Club?
Price / Value for Money - prices expensive
Price / Value for Money - prices just right
Price / Value for money - prices cheaper than other establishments
Menu does not appeal to me
Limited amount of time when attending the Club
I am not aware of events
Quality of Service concerns
Quality of Food concerns
Other or Quality concerns please expand
15.
What would make you more likely to stay longer or spend more when you visit the Club?
16.
Please rate our current offering
Poor
Improvement Needed
Average
Good
Excellent
Food Quality
Poor
Improvement Needed
Average
Good
Excellent
Drinks Quality
Poor
Improvement Needed
Average
Good
Excellent
Staff Service Quality
Poor
Improvement Needed
Average
Good
Excellent
Value for Money
Poor
Improvement Needed
Average
Good
Excellent
Number of Club Events & Activities
Poor
Improvement Needed
Average
Good
Excellent
Facilities, Maintenance & Upkeep of the Club
Poor
Improvement Needed
Average
Good
Excellent
Communication from the Club
Poor
Improvement Needed
Average
Good
Excellent
Other (please specify)
17.
Do you feel well informed about events, offers & news at the Club?
Yes
No
Somewhat
18.
How would you prefer to hear from the Club?
Email
Club Website
Post
Club Noticeboard
Word of Mouth / Staff
Create a Club App
Other (please specify)
19.
Do you bring guests and/or family to the Club
Regularly
Occasionally
Rarely
20.
If rarely, is there a reason?
21.
Are you a member of, or do you regularly use any other club or venue for similar occasions?
Yes
Yes - please detail where and why?
22.
Please rate each of the following on their impact to encourage you to attend the club more often.
No infuence
Somewhat influenced
Influenced
Would definitely attend more
Extended / more flexible opening hours
No infuence
Somewhat influenced
Influenced
Would definitely attend more
Revised Food offering
No infuence
Somewhat influenced
Influenced
Would definitely attend more
Revised Drink offering
No infuence
Somewhat influenced
Influenced
Would definitely attend more
More informal / social events
No infuence
Somewhat influenced
Influenced
Would definitely attend more
Particular day / evening for social events
No infuence
Somewhat influenced
Influenced
Would definitely attend more
Family friendly events
No infuence
Somewhat influenced
Influenced
Would definitely attend more
Digital booking / app for events & dining
No infuence
Somewhat influenced
Influenced
Would definitely attend more
Increased loyalty and spend incentives
No infuence
Somewhat influenced
Influenced
Would definitely attend more
Other comments
23.
How likely are you to renew your membership next year?
Very likely
Likely
Unlikely
Very unlikely
24.
How likely are you to recommend the Club to a friend or colleague?
Very Likely
Likely
Unlikely
Very Unlikely
25.
If there is one thing the Club could do that would make the biggest difference to increase you attendance what would it be?
26.
If there is one thing the Club could do to encourage more new members, what would it be in your opinion?
27.
Do you have any other thoughts or comments that you wish to considered?
Thank you for taking the time to complete this survey, your answers and responses will directly inform discussion at the June Focus Group, our next Membership & Marketing Committee meeting and at the next Management Committee meeting also.
