General survey to all Cattle and Sheep Assurance Scheme members

Thank you for taking the time to complete this anonymous member survey which should take around 5 minutes of your time. This survey will provide us with valuable detail on our member’s understanding of the scheme benefits and the key reasons for joining the scheme with the aim to learn directly from you and guide the future of the assurance schemes. Please read all the questions carefully and be sure to answer each part (particularly on question 5 where each line requires an answer to move on). At the end of the survey you have the chance to be entered into a draw to win a £100 voucher to spend at your local Scotch Butchers Club member, simply enter your membership number to take part. If you would like us to contact you once you’ve completed the form, add your contact details at the end so that one of the team can get back to you. Once you have answered all the questions, please click the DONE button to submit.

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* 1. How long have you been in the scheme?

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* 2. Which of the following regions best describes the main location of your farm?

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* 3. Where did you first learn about the scheme?

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* 4. What are the main reasons for you to join/renew your membership? (Tick all that apply)

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* 5. What do you know about the benefits of being a member?

  I am aware of this I was unaware of this
1. Maximising your potential –Access to all markets and outlets helps get the best return.
2. Access to export markets - A brand that is recognised overseas as well as at home.
3. Whole chain assurance – Animals that are Born and Bred in Scotland – guaranteed.
4. Reduction in farm visits - Belonging to an assurance scheme may reduce the frequency of visits by other organisations.
5. Customer confidence – Brands that are trusted and recognised by consumers looking for red meat that is fully traceable with whole of life quality assurance.
6. Scheme equivalence - QMS work with other standard owners across the UK to keep key standards on welfare etc aligned.
7. Assessments –Showcase the quality of livestock and ensure that all scheme members are working to the same standards.
8. Support for preparing an assessment – The QMS team are on hand to provide advice, templates and guides to help farmers and crofters prepare for assessments.
9. Standards set by farmers and crofters - The assurance standards are set by a Standard Setting Body (SSB) composed of key industry members with 67% of the SSB being farmers and crofters.
10. Animal Welfare – The wellbeing and welfare of stock, and the 5 freedoms of animal welfare are the guiding principles of all the assurance schemes.
11. Environmental – QMS actively promote the low impact of Scotch Red meat on the environment and the importance of red meat to the landscape and carbon cycle in Scotland.
12. Marketing activities - e.g. TV, radio, press/posters/social media, that raise the profile of the Scotch beef, Scotch lamb, and Specially Selected pork brands.
13. Access the most up to date information - On market developments, market prices, industry events, ongoing programme updates, and more.
14. A brand that is recognised and welcomed by processors and retailers

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* 6. As a scheme member, what challenges have you experienced? (Tick all that apply)

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* 7. Overall, how would you rate your satisfaction with the QMS Cattle and Sheep Quality Assurance Scheme?

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* 8. How likely is it that you would recommend the scheme to a friend or family member?
1 being very unlikely and 5 being very likely.

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* 9. We appreciate you completing this year’s member survey. As a thank you, one person will be drawn at random for the chance to win a £100 Scotch Butchers Club voucher. To enter please leave your QMS membership number here.

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* 10. If you have any specific questions or information to share and would like to speak to a member of the QMS team, please leave your contact details here. Otherwise, leave this part of the survey blank. Remember to click DONE to submit your answers.

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