Hero's Journey - Music Brand for Greater Madison

The City of Madison and music stakeholder partners are working on a collaborative discovery process designed to uncover the greater Madison region’s authentic music story in a process called the Hero's Journey. With your participation, we’ll identify what sets our community apart in the music scene, what resonates with diverse audiences, and how we can effectively develop a shared music brand for the region. This collective effort will engage musicians, venues, underrepresented communities, music educators, policymakers, and industry leaders to ensure the resulting brand represents our region's music ecosystem and is inclusive of both music makers and the audiences they serve. Your input will help shape future music initiatives and support equitable growth in our creative community. All responses will remain confidential.

Survey will be open to the public until December 8th.
1.When you attend a music event in Madison, how do you hope the experience will change your mood, perspective, or sense of connection?

Please describe how you usually feel before an event and how you want to feel afterward.
2.What challenges or barriers—practical, cultural, financial, or social—make it harder for you to attend music events in Madison?

How do these challenges make you feel about attending?
3.What would make you feel that a regional music brand truly includes and represents all communities in our music scene—artists, venues, and audiences?

BONUS QUESTION:
What does the greater Madison area offer music fans that you can’t get anywhere else?
4.Why do you choose to attend concerts or music events in greater Madison?

What positive experiences or outcomes motivate you to attend?
5.What are the top three words you would use to describe your experience with Madison music events today?

What are the top three words you hope people will use in the future?
6.What are the top three reasons you (or others) might choose not to attend or connect with music events in the greater Madison area?
7.Do you feel welcomed and represented at music events in the greater Madison area?

Why or why not?
8.In what ways could Madison’s music community better reflect the cultures, identities, and communities that live here?
9.What kinds of music events, genres, or spaces do you wish were more available or supported in Madison?