Audience Survey 2026

The London Indian Film Festival (LIFF) and its affiliated festivals (Birmingham, Manchester, Yorkshire) are Europe’s largest showcase of South Asian independent cinema and champion a broad programme that includes world premieres, classic films, new talent showcases, and British Asian stories. We are always keen to understand our audience better. This survey will take approximately 15 minutes to complete, and we will use the information to inform future editions. We do not share any information with third parties. This survey will close on Thursday, January 14th.
ABOUT THE FESTIVAL

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* 1. Have you attended a film screening or event at the London Indian Film Festival (LIFF) or any of its affiliated festivals? (Such as the Birmingham Indian Film Festival, the Manchester Indian Film Festival, or the Yorkshire Indian Film Festival)

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* 2. Where did you attend a film or LIFF event (please tick a primary city)

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* 3. How many years have you attended LIFF or its affiliated festivals?

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* 4. How do you find out about the festival? (Tick all that apply)

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* 5. How far in advance do you book tickets to see a film or event?

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* 6. Please enter the name of the film you saw or the event you attended (if you have attended more than one event or film please list your favourite)

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* 7. Please enter the name of the venue where you attended a film or event (if you attended multiple events please list the primary venue)

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* 8. Please let us know what you thought about the cost

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* 9. How would you rate your experience of the film you saw or event you attended?

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* 10. If you rated the event as Moderate, Poor or Very Poor please can you tell us more details

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* 11. Thinking back to the last film or event you attended, can you tell us your motivation for going?

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* 12. What would you like to see more of at the festival? (please tick up to three that apply)

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* 13. Have you watched any of the online content available at LIFF

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* 14. Do you watch LIFF content on the BFI Player?

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* 15. Do you follow LIFF on social media?

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* 16. Do you subscribe to the LIFF or its affiliated festivals newsletter?

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* 17. Would you recommend LIFF or its affiliated festivals to others?

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* 18. If no, what is the reason you would not recommend LIFF to others?

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* 19. Thinking about the festival brand, do you think the brand has a strong personality?

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* 20. Thinking about the festival brand, do you feel it is trustworthy?

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* 21. Please rate in order of importance what you value most about the festival's work. (6 is the MOST important and 1 is the LEAST important)

  1 (Least important) 2 3 4 5 6 (Most important)
I get to see films I wouldn't otherwise see
I get a chance to see British Asian stories
The festival brings like-minded people together
I get to hear from directors that I wouldn't normally have access to
The programme is always outstanding
Festival showcases films in my homeland language (e.g Bengali, Tamil, Punjabi, Urdu)

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* 22. Other than LIFF and its affiliated festivals, have you attended other film festivals in the UK?

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* 23. Do you have any comments on how to improve the LIFF experience

ABOUT CINEMAGOING HABITS

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* 24. How often do you typically go to the cinema?

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* 25. What kind of films do you typically watch (tick as many as apply)

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* 26. Who do you primarily attend the cinema with?

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* 27. Do you own any cinema memberships?

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* 28. What was the last film you saw at the cinema?

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* 29. Are you on or do you follow any social media platforms? (please tick all that apply)

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* 30. What is the primary source from which you get your film information?

ABOUT YOU

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* 31. Please tell us your gender

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* 32. Please tell us your age

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* 33. Which Option best describes your ethnic group or background?

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* 34. Which of the following categories best describes your employment status?

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* 35. Please tell us your postcode.

 
 100% of survey complete.

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