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Best life Insurance Awareness Campaign 

This award will honour an organisation which has delivered an outstanding life insurance awareness campaign to consumers.  

Eligibility:
  • Nominated organisation must be a member of the Financial Services Council. 
  • The awareness campaign being nominated must have been launched post 1 May 2019 in Australia and be able to be viewed by judges. 

Background Information
  • When did the campaign launch?
  • How long did the campaign run for? 
  • Is it part of a larger consumer campaign? If so, what is the larger campaign about? 
  • Which media platforms did the campaign use? 
  • What was the reach of the campaign on each of the media platforms (provide screen shots of reports from the platforms)? 

Judging Criteria
  • Does the application demonstrate a thoroughly considered campaign strategy to improve the awareness of life insurance in Australia? 
  • Has the nominee provided any attributed (and able to be verified) anecdotal evidence of the success of the campaign? 
  • Has the nominee provided proof that the campaign increased life insurance awareness? How and to what extent? Will the campaign have a continuing effect on consumer awareness?
  • Did the campaign deliver something 'new' in terms of awareness around life insurance to the market / consumers?

Notes:

The campaign being nominated should be able to demonstrate how it raised awareness of life insurance and made an impact on consumers rather than pure revenue increases.

 
Please limit each of your answers to 300 words maximum.


Closing date

30 October 2020 at 5.30pm

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* 1. Details of person submitting the application.

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* 2. Details of nominated campaign.

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* 3. Give an overview of the organisation being nominated - include company boilerplate text?

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* 4. Give an overview of the specific campaign including how it is innovative, why it was designed that way and how it affects consumers' awareness of the value of life insurance. Refer to the judging criteria.

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* 5. Supply links to supporting evidence that highlights or promotes the nominated campaign. Include media releases, media clippings, other relevant statistics and links to any relevant websites. Refer to the judging criteria.

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