Welcome to the State of Social Listening 2026

Every year, The Social Intelligence Lab explores how professionals are using social and internet data within their organisations.

The State of Social Listening study benchmarks how social intelligence is practiced today, from how teams analyse social data, to how insight is used within organisations and decision-making. To achieve this, we need the perspective of practitioners who work with social and internet data in their roles.

This short survey contains approximately 30 multiple-choice questions and should take around 10 minutes to complete.

The survey is open until March 30th 2026. Your answers will be saved as you progess through the survey and you can come back later to complete it. Only fully completed surveys will be considered for the prize draw and you can only complete the survey once.

To open the survey in a new window, click here.

Prize Draw
As a thank you for taking part, participants who complete the survey will have the opportunity to enter a prize draw to win:
  • A full-access ticket to Observe Summit 2026 in Paris with three nights' accommodation at the Pullman Tour Eiffel. (2 available)
  • A digital playback ticket for Observe Summit 2026 (10 available)*
Observe Summit is the leading conference for professionals working with social intelligence and digital insight.

Who We Are
The Social Intelligence Lab is a global association for professionals who analyse social and internet data. Our mission is to advance the use of social and internet data as a source of meaningful insight and to support the development of social intelligence as a professional discipline.

The State of Social Listening study is our annual benchmark exploring how the field is evolving across organisations, agencies, and research teams.

Questions?
If you have any questions about the study, please contact:

Dr. Jillian Ney
The Social Intelligence Lab
hello@thesilab.com

*Prize draw entry will be available after completing the survey, full terms and conditions can be found here.
 
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