*New Category* - This award is presented to a detailing technician or operation that has been in the industry for less than three (3) years and has demonstrated an investment in attaining superior knowledge, technical skill, and professionalism. Extra consideration will be given to those candidates for IDA or industry certifications and active industry involvement. Need not be an IDA member. The IDA Nominating Committee will narrow the field of candidates to their top three choices to then be sent for vote. The winner will be announced at the IDA Annual Business Meeting. Self-nominations are not accepted.