The world has witnessed major technological progress since Tipperary County Council launched its Digital Strategy for the county in 2018. With the National Broadband Plan now having completed its work in the county, the Council has commissioned research firm, Market Dynamics, to conduct research to review the state of digitalisation in 2026.
This questionnaire is aimed at those organisations that have a representative role for organisations or individuals based in Tipperary, e.g. industry bodies, community groups, business networks, etc). The ideal person to complete this questionnaire will be a senior person within that representative body and who would complete it based on their knowledge of the group as a whole. [For example: a senior IFA representative would respond to the questions with reference to Tipperary farmers as a group].
The questions should take around 7-8 minutes to answer. Information shared during the interview will be kept confidential and only be used in aggregate as part of our analysis. It will be analysed by the Project Leader, John Gilsenan of Market Dynamics. If you have any questions please contact John john@marketdynamics.ie or Kathleen Prendergast kathleen.prendergast@tipperarycoco.ie
Definition – Digitalisation is the everyday use of digital technologies, apps, and online services to change how people buy, use, and interact with goods, services, and information.