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* 1. What is your gender?

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* 2. Which age group do you fall into?

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* 3. What are your reasons for going to the mall?

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* 4. In the shopping mall, what are the reasons you used the mall's directory map for?

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* 5. What do you think of conventional printed mall directories?

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* 6. When at the mall, which describes you the best?

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* 7. If you've ever looked for, preferred or had the opportunity to speak to a person at the Customer Service desk in the mall, what were the reasons?

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* 8. After finding a directory, then trying to find the destination, have you ever given up when you were unsuccessful in finding the destination?

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* 9. Do you use apps on a DAILY basis?

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* 10. If there was a Mall app, which features would you look for?

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