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Community Survey: Novato Economic Strategic Plan

We want to hear from you

The City of Novato is in the process of developing its Economic Strategic Plan — a roadmap to strengthen Novato's local economy, support small businesses, and build a community where all residents can thrive.

Economic development is the process of expanding a city’s capacity to generate prosperity for its businesses, residents, and the entire community. A strategic plan serves as the essential roadmap for this work, guiding the City’s priorities and investments to ensure a thriving local economy.

This is an opportunity to shape the direction of Novato’s growth for years to come. Your input will help shape the plan's vision, goals, objectives, and focus areas. This survey is anonymous.

For more information about this project, please visit novato.gov/EconomicPlan
1.How do you engage with Novato? (Select all that apply)
2.How long have you been connected to Novato?
3.What themes resonate most with your vision for Novato's economic future? (Select up to 3)(Required.)
4.In your opinion, what is Novato’s greatest strength in supporting a thriving business community? (Select up to 5)
5.Which of the following do you see as Novato’s most promising opportunities for future economic growth? (Select up to 5)
6.In your opinion, what are the most significant challenges facing Novato’s economic growth and development? (Select up to 5)
7.What single change would most improve Novato's economic environment?
8.Which area do you think the city should focus on in the next 1-3 years? (Select all that apply)
9.The City's economic strategy can create a better business environment, focus public investment, attract and retain businesses, and expand small business resources — but it cannot control statewide economic trends, private property, or state legislation (the survey does not include what is not under the city’s influence or control).

Where should the City focus its energy and resources in the next 1-3 years? (Select up to 5)
10.What do you think is the single biggest barrier to someone opening or expanding a business in Novato?
11.Any other thoughts you'd like to share about Novato's economic future?
12.How would you prefer to stay informed and engaged as the strategy develops? (Select all that apply)
Thank you for your input! Your responses help shape Novato's Economic Development Strategy. For more information about this project, please visit novato.gov/EconomicPlan.

Please join us on May 5th, 2026 from 5:30 p.m. to 7:30 p.m. at Novato City Hall for an open house and presentation on Novato's Ecoomic Development Strategic Plan.