2026 Demand Generation Benchmark Survey Demand Gen Report's 2026 Demand Generation Benchmark Survey aims to gain an in-depth look at demand generation trends, tactics and strategies being used by B2B organizations. OK Question Title * 1. How has your overall marketing budget changed in 2026 versus 2025? (Required.) Increased significantly Increased slightly Unchanged Decreased slightly Decreased significantly Not sure OK Question Title * 2. Which of the following strategies are seeing increased budget prioritization in 2026? (Select all that apply) (Required.) Other (please specify) Customer marketing, expansion, and renewals Data management and enrichment Revenue operations (RevOps) Community and influencer marketing Content marketing Event marketing (in-person and virtual) Intent and signal data investments Sales enablement Personalization of buyer engagement Account-based marketing/experience (ABM/ABX) AI-powered marketing tools and platforms Other (please specify) OK Question Title * 3. What amount of total revenue growth is your organization projecting for 2026? (Required.) Increase by more than 20% Increase by 11% - 20% Increase by 1% - 10% Unchanged Decrease by 1% - 10% Decrease by 11% - 20% Decrease by more than 20% Not sure OK Question Title * 4. Where did your investment in marketing operations change in 2026? (Required.) Increase substantially Increase slightly No changes Decrease We don't currently have a marketing operations function, but plan to invest in 2027 We don't have a marketing operations function, and don't plan to invest in the near future Not sure OK NEXT