The world has been through a lot over the last 12 months and one objective of this survey this year is to understand the impact the last year had on the role of communications.

This survey will take just a few minutes to complete, and your contribution will benefit the profession. Thank you for your participation.

International professionals are welcome to take the survey, but please note, to be eligible for the drawing you must be based in the U.S. and the survey must be completed in its entirety.

Official sweepstakes rules can be found here.

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* 1. Please indicate your level of agreement: Broadly speaking, organizations of all types place a greater value on communications today than before the pandemic was declared.

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* 2. Comparing the pre-pandemic times to current times, how has the level of importance for each of the following areas changed? (select the level of importance for each activity)

  much more important more important about the same less important much less important N/A
employee comms
customer comms
partner comms
media relations
analyst relations
influencer marketing
investor relations

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* 3. Looking forward to the end of 2021, as things begin to return to a sense of normalcy (hopefully), what do you think the work environment will look like for your organization?

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* 4. Which of the following do you believe are the top three (3) challenges currently facing communications? (select three)

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* 5. How do you think the volume of work organizations send to outside agencies, consultants or freelancers will change this year?  If you work for an agency or are an outside resource, think about which answer would be appropriate for your typical client.

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* 6. How has media relations changed compared to last year?

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* 7. Which of the following best describes your organization's investment in media relations:

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* 8. How do you feel about the credibility of sponsored content like the Forbes Council posts or similar for communicating a message?

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* 9. Has your organization purchased sponsored content for communications purposes?

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* 10. Do you think sponsored content should have a place in the earned media tool kit?

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* 11. Should brands take a public stand on social or political issues? 

  always often sometimes rarely never unsure
political
social

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* 12. If an organization takes a stand on an issue with which stakeholders disagree – how should that organization relate or convey its position to them? (optional)

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* 13. Do you think the actions your organization takes are consistent with the messages it strives to convey?

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* 14. Does your organization have a formal program dedicated to social responsibility such as diversity, equity and inclusion (DE&I) or environmental, social and governance (ESG)?

T