Thank you for sharing your views! This survey will take just a few minutes to complete and your contribution will benefit the profession. International professionals are welcome to take the survey, but please note to be eligible for the drawing you must be based in the U.S. and the survey must be completed in its entirety. Official sweepstakes rules can be found here.

PS:  There may or may not be Star Wars references in here just to keep things fun (but no spoilers!).

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* 1. Which of the following do you believe are the top challenges currently facing communications? (select up to five answers)

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* 2. Have you observed client-side organizations taking more communications or PR related work in-house in the last 12 months? (select one)

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* 3. Please indicate the level of importance to PR or the communications function, over the next 12 months, for each of the following tactics.

  Not important at all Less important About the same importance as last year More important Much more important Not applicable
1st party events like webinar and customer conferences
3rd party events like tradeshows and conferences
Analyst relations (i.e. Gartner)
Award programs
Business philanthropy / charity
Business social responsibility
Content marketing / blogging / brand journalism
Data & analytics
eBooks
Executive speaking opportunities
Influencer marketing
Infographics
Internal communications
Measurement
Media relations
Native advertising or sponsored content
Online newsrooms
Organic social media
Paid social media ads
Pay-per-click (PPC) or Google Ads
Press releases
Search engine optimization (SEO)
Sponsorship or advertising
Storytelling
Thought leadership
White papers
JEDI mind tricks

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* 4. What does “storytelling” mean to you?

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* 5. For each of the following social networks, please indicate the level of importance to PR or comms, over the next 12 months?

  Not important at all Less important About the same importance as last year More important Much more important Not applicable
Facebook
Instagram
LinkedIn
YouTube
Twitter
Reddit
Messenger
Signal
Snapchat
Tik Tok
WhatsApp
WeChat
Pinterest
Quora
The JEDI Council

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* 6. Is the function of media relations getting harder or easier? (select one)

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* 7. Do you believe professional reporters are objective and unbiased? (select one)

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* 8. Do you believe communications professionals -- including PR, public affairs and spokespeople -- present accurate and truthful information? (select one)

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* 9. Please state you level of agreement with the following sentence: Press releases are important tools in in media relations. (select one)

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* 10. Please state you level of agreement with the following sentence: embargoes are still important tools in media relations. (select one)

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* 11. Please state you level of agreement with the following sentence: exclusives are important tools in media relations. (select one)

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* 12. Does your organization measure the results of its communications or PR efforts? (select one)

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* 13. Which of the following are techniques your organization uses to measure the results of communications or PR efforts? (select all that apply)

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* 14. How familiar are you with concepts such as “PR attribution” or “earned media attribution?” (select one)

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* 15. Based on what you know, which of the following technology vendors would you recommend to your peers? (select up to five)

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* 16. Which of the following best describes what will happen to the PR or communications budget in your organization over the next 12 months? If you work for an agency, think about which answer would be appropriate for most of your clients. (select one)

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* 17. How would you say the current political partisanship has affected the role of PR or communications? (select one)

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* 18. Should brands take a public stand on political issues? (select one)

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* 19. Which of the following categories best describes your employment status? (select one)

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* 20. Which of the following most closely describes your role? (select one)

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* 21. Who would you say in-house communications teams typically report to? If you work for an agency, think about which answer would be appropriate for most of your clients. (select one)

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* 22. Which of the following best describes your organization? (select one)

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* 23. In what industry is your current (or most recent) employer? (select one)

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* 24. How many years of experience do you have in communications, PR, public affairs or a related field? (select one)

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* 25. Which of the following best describes your current role? (select one)

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* 26. Which of the following best describes the geographic region where you are employed? (select one)

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* 27. JOTW occasionally hears from potential sponsors. Which of the following are resources or products are you’d be most likely to invest in to help in your professional duties or grow professionally? (select all that apply)

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* 28. If you’d like to be entered the drawing for the gift cards, please enter your email (We will not share your email. You must be based in the US to enter.)

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