WhatsOnStage Audience Survey: Winter 2026

Question Title

* 1. How old are you?

Under 25

26-39

40 – 59

60+

Prefer not to say

Question Title

* 2. What is your household income?

Less than £10,000

£10,001 - £19,999

£20,000 - £29,999

£30,000 - £39,999

£40,000 - £49,999

£50,000 - £59,999

£60,000 - £69,999

£70,000 - £79,999

£80,000 - £89,999

£90,000 - £99,999

£100,000 - £149,999

£150,000 - £199,999

£200,000+

Question Title

* 3. Where do you live (if multiple, please select where you live most of the time):

Question Title

* 4. On average, how many live events do you attend each year?

I attend 1-3 live events per year

I attend 4-6 live events per year

I attend 7-12 live events per year

I attend 13+ live events per year

I do not attend live events

Question Title

* 5. Which factors would encourage you to attend more live events and/or attractions in the next 12 months?
(Please select up to 3)

New shows/live events coming to my preferred venue

Easier means to discover events you may be interested in

Free merchandise with event ticket purchase

Better communication describing what the show/live event is about

Free food/beverages with event ticket purchase

Subscription or ticket package options being available at my preferred venue

Growing interest from family/friends to attend live events together

Ticket sales or discounts

Other (please specify)

I would not consider increasing the number of live events I attend

Question Title

* 6. How often do you attend live events at the same venue or theatre?

Always

Usually

About half the time

Infrequently

Never

Other (please specify)

WhatsOnStage Audience Survey: Winter 2026

Question Title

* 1. How old are you?

Question Title

* 2. What is your household income?

Question Title

* 3. Where do you live (if multiple, please select where you live most of the time):

Question Title

* 4. On average, how many live events do you attend each year?

Question Title

* 5. Which factors would encourage you to attend more live events and/or attractions in the next 12 months?(Please select up to 3)

Question Title

* 6. How often do you attend live events at the same venue or theatre?

* 5. Which factors would encourage you to attend more live events and/or attractions in the next 12 months?
(Please select up to 3)