Survey on the state of international commerce in manufacturing

ORGANISATION

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* 1. The legal entity of your organisation is best described as:

Manufacturer

Services Company

Wholesale

Other (please specify)

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* 2. What is the size of the legal entity you work for, globally?

Less than 500 employees

501 - 5.000 employees

5.001 - 10.000 employees

10.000 + employees

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* 3. I work at:

Holding level

Corporate / division level

Business unit / country level

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* 4. In how many countries is your organisation active globally?

2-10

11-50

>50

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* 5. How many own local (country specific) webshops does your organisation have?

2-10

11-50

>50

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* 6. What type of products does your organisation sell online? (Please select one or more options)

Complex products (machines, industrial equipment,... )

Configure-to-order / tailor-made products (customer-specific)

Bulk products / raw materials (i.e., food, ingredients, natural or farm products)

Packaged goods (tools, electronics, food, hygiene, …)

Spare parts

Consumables (i.e. lubricants, chemicals, … )

Digital goods or subscriptions (media, entertainment, …)

Services

Other products (please specify)

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* 7. What percentage of your company’s global product revenue results from online sales today?

0 -10%

11 -25%

26 - 50%

51-75%

76-90%

>90%

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* 8. In percentage, how much do you expect onlines sales to grow by in the next two years?

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* 9. How are your global e-commerce activities predominantly organised TODAY?

Platform & marketing central

Platform central, marketing local

Platform & marketing local

Other (please specify)

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* 10. How do you see your global e-commerce activities organised in TWO YEARS?

No changes

We centralise

We decentralise

Other (please specify)

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* 11. Why is it organised that way TODAY?

Improve internal efficiencies

Lowering costs to serve our customers

React faster on market changes

Lack of commerce-expertise within regions

Consistent corporate identity

Professionalise and increase conversion

Improve the quality of product data

Other (please specify)

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* 12. What is the digital ambition of your global company, on a scale of 1 to 5 (1= Digital is not important in our strategy, 5= We want to become a digital leader in our industry)?

1 Digital is not important

5 Become a digital leader

Clear

i We adjusted the number you entered based on the slider’s scale.