Welcome to the IHAC AI in Marketing Survey

Thank you for contributing to this industry research focused on the evolution of AI within marketing and advertising. Your input is vital in helping us understand how teams are transitioning from initial experimentation to sophisticated, AI-driven workflows.

Why Participate?
Receive Your Maturity Score: At the end of the survey, you can opt-in to receive a personalised AI Marketing Maturity Score based on your responses.
Exclusive Invitations: You will have the opportunity to express interest in attending IHAC's upcoming AI in Marketing leadership roundtables.
Benchmarking: Your data helps create a clearer picture of how marketing output , productivity , and investment are shifting across the industry.


Data Privacy & Confidentiality
We value your privacy and handle your information with care:
Purpose: We collect your name and email address primarily to deliver your individual results and score.
Anonymisation: All responses used in our final reports will be aggregated and anonymised. No individual or organisation will be identified in the public findings.


What to Expect
The survey consists of 27 questions covering your current toolset, team structure, and the strategic impact of AI on your specific role.
It should take approximately 5–8 minutes to complete.
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