The ICA Industry Talent Pulse 2026 |
Help shape the future of Canada’s agency sector!
Welcome—and thank you for taking a few minutes to participate.
Canada’s agency sector (advertising, media, communications, PR, design, and digital) is built on problem-solving. We bring ideas, strategy, and innovation together to help brands grow, connect, and make an impact. But behind every great idea are the people who make it happen. Today, that workforce is under pressure.
The ICA Talent Advisory Committee is launching the first-ever industry NPS survey to understand how people across our industry, both ICA Members and non-members, truly feel about working here.
Would you recommend this industry to others? Why or why not? What makes you proud and what needs to change?
Your input will help shape how we attract, support, and retain the next generation of talent. This is our chance to strengthen pride in the profession, ensure creativity remains a sustainable business advantage, and make Canada the best place in the world to grow a creative career.
Take 3 minutes to share your perspective–and help build the future of our industry.
Survey Close Date: April 7, 2026
All responses are anonymous. We only report results in aggregate to protect individual privacy.
All responses are anonymous. We only report results in aggregate to protect individual privacy.