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IAB Europe Adoption of Addressability & Measurement Solutions Survey

This survey has been developed by the IAB Europe's Addressability & Measurement Working Group to gather insights into how addressability and measurement solutions are being adopted across the digital advertising ecosystem in Europe. The goal is to surface practical information from stakeholders, including advertisers, agencies, publishers, and technology providers, on current usage, perceived value, and barriers to implementation.

Your responses will help inform future industry guidance, support standardisation efforts, and shape collaborative initiatives aimed at improving transparency and effectiveness in addressable media.

The survey will take no more than 10 minutes to complete.

Extended deadline is: Friday, 26th September
1.To prove you are not a robot, please type AMWG in the box below.(Required.)
2.Are you happy for us to follow-up with any additional questions?(Required.)
3.If so, kindly provide your name
and a contact email:
4.What is the name of your organisation?
5.Which of the following best describes your organisation?(Required.)
6.What is your primary role within your organisation?(Required.)
7.In which market(s) do you primarily operate? (please select all that apply)(Required.)
8.What is the approximate annual digital advertising spend (if advertiser/agency) or revenue (if publisher/ad tech) of your organisation?(Required.)
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