Introduction
The following survey aims to survey buyers (advertisers and agencies) and retailers on their current investment in, use and experience of commerce media* and how they plan to use it in the future. The results will be used to showcase the opportunity of partnering with retailers and how commerce media can be used to enhance digital advertising alongside the industry challenges we need to address.
*Throughout the survey, we use the term commerce media which encompasses both commerce media and retail media networks.
The survey will only take 10-15 minutes to complete and we encourage you to add in any additional comments you may have.
Your response will be treated in the strictest confidence and your name will not be associated with the results unless you give us explicit permission to do so. The survey will close Friday 26th June. Respondents will be able to obtain a copy of the results.