IAB EUROPE ATTITUDES TO DIGITAL ADVERTISING SURVEY

IAB Europe’s Attitudes to Digital Advertising survey is the next evolution of our long-running Attitudes to Programmatic Advertising study, which has been a trusted industry benchmark for over a decade.

This expanded edition explores:
- Both programmatic and non-programmatic investment strategies
- Key drivers and barriers influencing digital advertising decisions
- Emerging growth areas shaping the future of media buying

DEMOGRAPHICS

1.To prove you're not a robot, please type the answer to this sum in the box 35+7

2.Are you happy for us to follow-up with any additional questions?

Yes

No

3.If so, kindly provide your name

4.and a contact email:

5.What is the name of your organisation?

6.Which of the following best describes your organisation?

Advertiser

Agency

Ad Tech (DSP, SSP etc.)

Publisher / Media Owner

7.What is your seniority level?

C-level

Director

Mid-management

10.What is the approximate annual digital advertising spend (if advertiser/agency) or revenue (if publisher/ad tech) of your organisation?