SCAG Go Human Safety Strategies: Campaign Survey

Overview

Through the Go Human traffic safety campaign, Southern California Association of Governments (SCAG) is working to create safer, healthier, and more connected communities across Southern California. The campaign promotes high-quality street infrastructure that improves safety for people walking, biking and driving.

This survey is part of an effort to test preliminary concepts and messaging for the next Go Human Campaign to better understand what resonates with the region’s diverse communities.

Your feedback will help shape the SCAG Go Human campaign to ensure it reflects the voices and needs of people and communities throughout the SCAG region.

This survey on two concepts will take approximately 5-10 minutes to complete. Thank you for your time!

For the following questions, define “your community” in whatever way feels most relevant to you. This could include people in your neighborhood, city, or county, or any group of people connected by shared experiences or interests, including shared identities.

Concept 1 - Messaging

Regarding the "Messaging" of this concept, please consider how this theme and language will resonate with your community. Below are examples of the concept's messaging without the graphics.

1.The message of this concept is clear and easily understandable to people in my community.(Required.)

2.This messaging reflects the everyday realities of my community’s experience.(Required.)

3.This messaging will help people in my community understand how safer street design can make walking, biking, driving, or taking transit safer.(Required.)

4.What part(s) of this messaging do you think will stand out to your community the most or will build curiosity or excitement?

5.Were there any parts of this messaging that might NOT resonate or connect with your community?