This survey invites you to share your level of support for a vision statement and action steps listed in the Healthier Drinking Culture project's draft strategic plan. The draft plan is available for review at healthierdrinkingtc.com. Comments will be accepted until 5:00pm on September 30, 2021. 

The draft strategic plan summarizes community-defined strengths and challenges, shares a vision for Traverse City’s drinking culture, and includes immediate, short-term, and long-term action steps that may be undertaken by the City of Traverse City, the Traverse City Downtown Development Authority, and the Traverse City Police Department. The draft plan was informed by over 70 one-on-one interviews, a public survey receiving 1,130 responses, and community listening sessions.

Strategic goals and action steps were developed through facilitated sessions with multiple public, nonprofit, and private sector stakeholders who are responsible and have authority for various activities related to land use planning and zoning, licensing and permits, transportation, public safety and law enforcement, group and tour management, marketing, outdoor events and festivals, menu development and customer experience, and mental wellness and addiction treatment and recovery. 

Thank you for sharing your feedback.

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* 1. The draft strategic plan includes a vision statement for a healthy drinking culture. What is your level of agreement with the draft vision statement below?

"A healthy drinking culture in Traverse City fosters a joyful, celebratory, respectful, and fun environment for all people who live, work, and play in Traverse City whether or not they choose to drink alcohol. Alcohol is regulated and available to be responsibly enjoyed in moderation and as part of a meal but is balanced and not centered at every experience, celebration, event, or activity. Safe transportation options are easily available, and businesses and individuals are held accountable for their actions. Experiences celebrate the local craft, food, arts, culture, recreation, and social connection opportunities in Traverse City and normalize folks’ participation in these activities, with a wide range of beverages available for consumption."

The draft strategic plan includes immediate (1-18 months), short-term (1-3 years), and long-term (4-5 years) action steps. Review the list of actions in the following questions, and share your level of support. 

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* 2. What is your level of support for the following immediate (0-18 months) action steps?

  Strongly favor Somewhat favor Neutral Somewhat oppose Strongly oppose
Update Traverse City ordinances and the local liquor license permit process to create objective and clear criteria for the desired number, type, and location of liquor licenses, including at the neighborhood and corridor level.
Update the Traverse City permit process to create more objective and clearer criteria for the desired number, type, route, and operating hours for pedicab licenses.
Explore creating policy regarding tour bus operations, including potential designated pick-up and drop-off locations and tour operator training.
Create and share meaningful public datasets regarding alcohol-related incidents occurring in Traverse City.
Continue and increase the presence of the downtown Traverse City police officer(s).
Continue Traverse City law enforcement training in conflict de-escalation.
Identify locations for outdoor lighting along public streets, sidewalks, and alleys in downtown Traverse City.
Secure funding for video cameras in public spaces in downtown Traverse City, per the existing plan between the Downtown Development Authority and Traverse City Police Department.
Consider forming a Responsible Hospitality Council to articulate a vision, reinforce best practices, and support voluntary implementation of best practices by liquor license holders and other businesses. Consider integrating participation with local license approval process.
Continue TIPS, TAMS, and ServSafe training and certification for staff and coordinate training approaches between City of Traverse City businesses.
Explore Traverse City tour operator training and certification options and requirements.
Coordinate with hospitality and tourism promoters to promote events and experiences in ways that do not center alcohol.
Celebrate craft culture, beer, wine, and spirits.
Encourage Traverse City businesses to include more non-alcoholic craft beverages alongside alcoholic beverages offered.
Encourage Traverse City businesses to promote available transportation choices to customers. Specific action steps at the entity level may include improved marketing, signage, or promotional use incentives.
Improve signage and marketing materials to communicate the availability of overnight parking in downtown parking lots.

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* 3. What is your level of support for the following short-term (1-3 years) action steps?

  Strongly favor Somewhat favor Neutral Somewhat oppose Strongly oppose
Update Traverse City permit process to create more objective and clearer criteria for the desired number, type, and location of outdoor events on city property.
Assess Traverse City ordinances such as those governing noise, or other substances such as marijuana or smoking downtown, to address alignment with drinking culture vision and goals.
With updated Traverse City policies and processes in place, continue to assess needs and invest in law enforcement capacity.
Recognizing that the Traverse City drinking culture impacts and is impacted by surrounding public, for-profit, and nonprofit activities, build relationships with regional public and private sector stakeholders and look for opportunities to work together to foster a healthy drinking culture in lower Northern Michigan.
Install outdoor lighting along public streets, sidewalks, and alleys in downtown Traverse City.
Install video cameras in public spaces in downtown Traverse City, per the existing plan between the Downtown Development Authority and Traverse City Police Department.
With Responsible Hospitality Council (or similar model) in place,
- Work with businesses where negative impacts are occurring, including asking these businesses what they need to achieve shared community goals for a healthier drinking culture.
- Encourage Traverse City businesses to create customer-focused education and outreach that promotes personal responsibility and accountability, and a sense of community.
- Provide access to existing private and public sector resources that are greater than what one small business can offer, including the systematic promotion of available health and wellness services and social activities and places to gather after-hours without alcohol (for employees).

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* 4. What is your level of support for the following long-term (4-5 years) action steps?

  Strongly favor Somewhat favor Neutral Somewhat oppose Strongly oppose
Explore the feasibility of offering more transportation options that support the Healthier Drinking Culture vision, including:
- Late evening public and private transportation service options.
- Affordable and accessible transportation options for those traveling to and from areas outside the downtown.

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* 5. Are you a resident of the City of Traverse City?

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* 6. What else would you like to share related to action steps to support a healthy drinking culture in Traverse City?

0 of 6 answered
 

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