Pharma - Agency Partnership: Value & Future Blueprint

INTRODUCTION:

Following the successful launch of Pharmony – a PM Society initiative focused on strengthening how pharmaceutical companies and agencies work together during a period of significant change – we are now launching a short industry survey.

The aim is to build a clear, evidence-led picture of:

• How pharma–agency partnerships operate today
• Where friction most commonly arises
• What practical changes could improve value, effectiveness and long-term sustainability

We are particularly keen to hear from agencies working with pharma and from pharma colleagues across:

• Marketing
• Commercial
• Medical affairs
• Procurement
• Value & access

The questionnaire takes around 10 minutes to complete.

Informed consent

Before we start, please read the following information about the market research:

• I understand that this research is being carried out within the MRS (Market Research Society) code of conduct.
• I understand that the aim of this research is to gain my views for market research purposes only and is not intended to be promotional.
• I understand that the outputs of this research will be used for information only by the PM Society.
• I agree that anything I see or read during this research should be treated as confidential.
• I understand that the identity of participants is confidential and none of my details will be passed on to any 3rd party
• I understand that any information I disclose will be treated in the strictest confidence and the results of the research aggregated to better understand the areas being covered. No answers will be attributable to me as an individual.
• I understand that I have the right to withdraw from the survey at any time and to withhold information as I see fit.

Privacy Policy / GDPR

Any personal data collected will be treated confidentially and only used for the purposes of market research. It may be stored beyond the end of this market research survey for up to 3 years.

At any time, you can ask to know what personal data are being held and for these to be amended or destroyed. For the purposes of this survey the Data Controller and the Data Processor is the PM Society.

Further information about your privacy rights can be found at:

https://ico.org.uk/your-data-matters/

For reference,

• Agency = any company providing services to pharma
• Pharma = any company producing medicines of any kind at any stage of development

*If you work in a freelancer capacity, please select the option that best reflects your broad experience