1. Welcome!

Thank you for taking part in this biennial industry survey! For nearly a decade, the Private School MarCom Survey Report has helped school leaders better understand the work of marketing and communications professionals. Your answers today extend this important awareness.

Unlike its predecessors, the 2026 survey focuses almost entirely on MarCom leaders. If you direct marketing and communications at an independent or parochial school, regardless of your title, you are welcome to complete the survey.

All submissions are anonymous; we have no way to tie responses to a given individual or school. So we urge your complete candor.

A few tips:
  • Do not close your browser tab before hitting "Done" on the final page. You can click to other tabs (or step away from your computer) and return without losing your answers if you leave the survey tab open.
  • The questionnaire will take about 20 minutes to complete, start to finish.
  • The survey will be easier to navigate on a desktop, laptop or tablet computer than on your phone.
To show our appreciation for your time, we will randomly award a $150 Amazon gift card for every 20 completed questionnaires. Your entry into this prize drawing is optional and separate, to safeguard the anonymity of your survey answers. Learn more on the final page.

Fine Point Communications will analyze all submissions over the winter and share survey findings next spring. The first glimpse will come March 3 at the 2027 Fine Point Off-Site, with a white paper published after that.
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