The Great 2026 Ars Reader Survey

Tell us how you read Ars!

Question Title

* 1. How often do you visit Ars Technica?

Multiple times per day

About once per day

A few times per week

About once per week

A few times per month

Less often

Question Title

* 2. How long have you been reading or engaging with Ars Technica?

Less than 1 year

1 to 5 years

6 to 10 years

11 to 15 years

16 to 20 years

More than 20 years

Question Title

* 3. When do you most often read or engage with Ars?

Early morning

During the workday

Lunch break

Evening

Late night

Weekends

When a story is shared with me

When I am researching a specific topic

No consistent pattern

Question Title

* 4. How does Ars typically fit into your day?

I check it as part of my daily news routine

I visit when I see a headline or link that interests me

I use it to understand complex technology/science/policy topics

I use it for buying or product research

I read it for entertainment or personal interest

I mainly engage through newsletters, RSS, social media, or other off-site channels

Other (please specify)

Question Title

* 5. In which of the the following ways do you currently engage with Ars Technica?

I read articles on ArsTechnica.com

I read comments on articles

I create comments on articles

I read the OpenForum

I participate in the OpenForum

I subscribe to or read Ars newsletters

I follow Ars on social platforms

I listen to Ars podcasts

I watch Ars videos

I attend or watch Ars events/livestreams

I use RSS

Other (please specify)

Question Title

* 6. Which Ars content formats do you value most?

Daily news reports

In-depth explainers

Long-form features

Reviews

Buying guides/Dealmaster

How-to guides

Analysis/opinion

Podcasts/audio

Video

Livestreams/webinars

Events

Newsletters

Social media posts

Forums/community

Question Title

* 7. How interested would you be in more Ars coverage of the following topics?

	Not at all interested	Not very interested	Neutral	Somewhat interested	Very interested
The future of work	The future of work Not at all interested	The future of work Not very interested	The future of work Neutral	The future of work Somewhat interested	The future of work Very interested
Personal technology decision-making	Personal technology decision-making Not at all interested	Personal technology decision-making Not very interested	Personal technology decision-making Neutral	Personal technology decision-making Somewhat interested	Personal technology decision-making Very interested
Car culture and mobility	Car culture and mobility Not at all interested	Car culture and mobility Not very interested	Car culture and mobility Neutral	Car culture and mobility Somewhat interested	Car culture and mobility Very interested
Books and ideas	Books and ideas Not at all interested	Books and ideas Not very interested	Books and ideas Neutral	Books and ideas Somewhat interested	Books and ideas Very interested
Collecting, enthusiast gear, and rare/interesting products	Collecting, enthusiast gear, and rare/interesting products Not at all interested	Collecting, enthusiast gear, and rare/interesting products Not very interested	Collecting, enthusiast gear, and rare/interesting products Neutral	Collecting, enthusiast gear, and rare/interesting products Somewhat interested	Collecting, enthusiast gear, and rare/interesting products Very interested
Sports technology, analytics, or fandom	Sports technology, analytics, or fandom Not at all interested	Sports technology, analytics, or fandom Not very interested	Sports technology, analytics, or fandom Neutral	Sports technology, analytics, or fandom Somewhat interested	Sports technology, analytics, or fandom Very interested
Home technology and smart homes	Home technology and smart homes Not at all interested	Home technology and smart homes Not very interested	Home technology and smart homes Neutral	Home technology and smart homes Somewhat interested	Home technology and smart homes Very interested
Climate technology and energy transition	Climate technology and energy transition Not at all interested	Climate technology and energy transition Not very interested	Climate technology and energy transition Neutral	Climate technology and energy transition Somewhat interested	Climate technology and energy transition Very interested
Digital privacy and personal security	Digital privacy and personal security Not at all interested	Digital privacy and personal security Not very interested	Digital privacy and personal security Neutral	Digital privacy and personal security Somewhat interested	Digital privacy and personal security Very interested
Science-informed health and longevity	Science-informed health and longevity Not at all interested	Science-informed health and longevity Not very interested	Science-informed health and longevity Neutral	Science-informed health and longevity Somewhat interested	Science-informed health and longevity Very interested

Question Title

* 8. How much do you agree or disagree with the following statements about Ars Technica?

	Strongly disagree	Disagree	Neutral	Agree	Strongly agree
Ars is an authoritative and trusted source	Ars is an authoritative and trusted source Strongly disagree	Ars is an authoritative and trusted source Disagree	Ars is an authoritative and trusted source Neutral	Ars is an authoritative and trusted source Agree	Ars is an authoritative and trusted source Strongly agree
Ars writers and editors are experts in their fields	Ars writers and editors are experts in their fields Strongly disagree	Ars writers and editors are experts in their fields Disagree	Ars writers and editors are experts in their fields Neutral	Ars writers and editors are experts in their fields Agree	Ars writers and editors are experts in their fields Strongly agree
Ars explains complex topics better than most publications	Ars explains complex topics better than most publications Strongly disagree	Ars explains complex topics better than most publications Disagree	Ars explains complex topics better than most publications Neutral	Ars explains complex topics better than most publications Agree	Ars explains complex topics better than most publications Strongly agree
Ars helps me understand how technology affects the world	Ars helps me understand how technology affects the world Strongly disagree	Ars helps me understand how technology affects the world Disagree	Ars helps me understand how technology affects the world Neutral	Ars helps me understand how technology affects the world Agree	Ars helps me understand how technology affects the world Strongly agree
Ars helps me make smarter decisions	Ars helps me make smarter decisions Strongly disagree	Ars helps me make smarter decisions Disagree	Ars helps me make smarter decisions Neutral	Ars helps me make smarter decisions Agree	Ars helps me make smarter decisions Strongly agree
Ars provides information that is useful in my professional life	Ars provides information that is useful in my professional life Strongly disagree	Ars provides information that is useful in my professional life Disagree	Ars provides information that is useful in my professional life Neutral	Ars provides information that is useful in my professional life Agree	Ars provides information that is useful in my professional life Strongly agree
Ars is independent-minded	Ars is independent-minded Strongly disagree	Ars is independent-minded Disagree	Ars is independent-minded Neutral	Ars is independent-minded Agree	Ars is independent-minded Strongly agree
Ars respects reader intelligence	Ars respects reader intelligence Strongly disagree	Ars respects reader intelligence Disagree	Ars respects reader intelligence Neutral	Ars respects reader intelligence Agree	Ars respects reader intelligence Strongly agree
Ars has a distinctive voice compared with other tech/science publications	Ars has a distinctive voice compared with other tech/science publications Strongly disagree	Ars has a distinctive voice compared with other tech/science publications Disagree	Ars has a distinctive voice compared with other tech/science publications Neutral	Ars has a distinctive voice compared with other tech/science publications Agree	Ars has a distinctive voice compared with other tech/science publications Strongly agree
Ars is one of my favorite sites	Ars is one of my favorite sites Strongly disagree	Ars is one of my favorite sites Disagree	Ars is one of my favorite sites Neutral	Ars is one of my favorite sites Agree	Ars is one of my favorite sites Strongly agree

Question Title

* 9. Which kinds of decisions has Ars informed or helped you make in the past year?

Buying personal technology products

Buying software or services

Choosing streaming, gaming, or entertainment products

Understanding privacy/security risks

Understanding AI tools or trends

Understanding science, space, or health-related news

Understanding policy or regulatory issues

Making recommendations to friends or family

Making recommendations at work

Evaluating vendors, platforms, or tools professionally

Shaping strategy, planning, or priorities at work

None of these

Question Title

* 10. In your professional life, which of the following does Ars help you do?

Stay current on technology trends

Understand technical issues outside my specialty

Evaluate products, vendors, or platforms

Prepare for conversations with colleagues, clients, or leadership

Make recommendations or influence decisions

Identify risks or opportunities

Explain complex topics to others

None of these

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* 11. Please describe one example of a personal or professional decision Ars helped you make.

Question Title

* 12. Thinking about advertising in general, across Ars Technica and any other websites you frequent, please rank the following formats in order, from those you are most interested in to those you are least interested in:

Newsletter ads

Podcast host-read ads

Video pre-roll

Sponsored articles clearly labeled as advertising

Sponsored explainers clearly labeled as advertising

Question Title

* 13. Which of the following most makes advertising on Ars feel valuable to you?

Relevance to Ars readers

High-quality advertisements

Non-intrusive placement

No autoplay audio/video

No excessive tracking

Ads that help support Ars journalism

Offers, trials, or discounts relevant to readers

Nothing

Question Title

* 14. Which of the following publications, channels, or brands do you also read, watch, listen to, or subscribe to?

The Verge

Wired

TechCrunch

Engadget

Gizmodo

The Information

IEEE Spectrum

MIT Technology Review

404 Media

The Register

Tom's Hardware

Hacker News

Reddit technology/science communities

YouTube technology channels

Space.com

Vox

Bloomberg

The New York Times

None of these

Other (please specify)

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* 15. Compared with these sources, what does Ars do especially well?

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* 16. Compared with these sources, where could Ars improve?

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* 17. Which best describes your current work situation?

Full-time employed

Part-time employed

Self-employed/founder/owner

Student

Retired

Not currently employed

Prefer not to say

Question Title

* 18. Which best describes your role or function?

Owner

CTI/CIO

Other C-suite

VP/EVP

Technology/enterprise architect

Developer

Engineer

System administrator

IT support

DBA

Designer

Software QA

Student

Other (please specify)

Question Title

* 19. What industry do you work in?

Software/SaaS

Cybersecurity

Cloud/infrastructure

Public sector

Other technology

Finance

Government

Healthcare

Education

Automotive

Aerospace

Defense

Manufacturing

Energy

Media

Other (please specify)

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