2025 Minnesota Tourism Business Sentiment Survey

11.General Leisure Travel

Explore Minnesota regularly reviews and shares national and state tourism data. To better understand year-to-date and summer travel season trends, we are interested in hearing from Minnesota businesses that engage with tourists.

As you respond to the below survey questions, please focus on business trends from customers who travel 50 miles or more to reach your establishment.

*1.Looking at 2025 so far, how does leisure travel visitor volume and spend compare to the same time period in 2024?(Required.)

Significantly increased

Somewhat increased

About the same

Somewhat decreased

Significantly decreased

*2.During the summer (May to August) travel season specifically, how does leisure travel visitor volume and spend compare to the same time period in 2024?(Required.)

Significantly increased

Somewhat increased

About the same

Somewhat decreased

Significantly decreased

*3.Has your business made any operational or marketing adjustments in response to experienced or expected leisure travel trends?(Required.)

Yes

I'm not sure

Please explain any changes made.

*4.For the remainder of 2025, what is your outlook for leisure travel business?(Required.)

Very optimistic

Somewhat optimistic

Neutral

Somewhat pessimistic

Very pessimistic

5.What should Explore Minnesota know about your year to date and summer season leisure travel trends?

*6.What share of your business is typically from Canadian travellers?(Required.)

1% or less

2 to 5%

6 to 10%

11 to 20%

21 to 30%

More than 30%

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