Inaugural FCS Marketer Sentiment Survey for 2024

Question Title

* 1. Which of the following best describes your primary marketing focus?

B2B (Business-to-Business)

B2C (Business-to-Consumer)

B2B2C (Business-to-Business-to-Consumer)

Other (please specify)

Question Title

* 2. What is your geographic focus for 2024?

Undetermined

Strictly U.S.

Global

Specific regions (please specify)

Question Title

* 3. If focusing on specific regions other than the U.S., which regions are of primary interest due to expected growth? (Check all that apply.)

Europe

Asia-Pacific

Middle East & Africa

Latin America

Other (please specify)

Question Title

* 4. Do you expect your marketing spend to increase / decrease / stay the same for 2024 compared to 2023?

Increase

Decrease

Stay the same

Unsure

Question Title

* 5. In which of the following areas do you plan to allocate the largest portion of your marketing budget in 2024?

Online/digital advertising (e.g., PPC, display)

Content & social media marketing

Direct marketing & communications (inc email)

Events or experiential marketing

PR & communications

Traditional advertising (e.g., Print, TV, radio)

Other (please specify)

Question Title

* 6. Which advertising trend do you expect to invest in most heavily in 2024?

Influencer marketing

Paid social campaigns

Video marketing

Podcast advertising

Augmented or virtual reality experiences

Other (please specify)

Question Title

* 7. What will be your primary metric for marketing success in 2024?

Analytical performance (digital data metrics)

Sales/revenue/AUM

Brand awareness

Customer retention

Customer satisfaction

Other (please specify)

Question Title

* 8. What data do you use the most to inform your marketing activities?

Market insight data

Campaign / communications analytics

Competitor / brand analysis (e.g., brand tracking)

Agency / partner data

Third party data

Other (please specify)

Question Title

* 9. Which of the following emerging technologies do you plan to incorporate into your marketing strategies in 2024? (Check all that apply.)

Artificial intelligence (AI)

Blockchain technology

Internet of Things (IoT)

Voice search optimization

None of the above

Question Title

* 10. Are there any particular challenges or obstacles you foresee for your marketing efforts in 2024?

Question Title

* 11. How do you see the role of sustainability and social responsibility in your marketing plans for 2024?

Central to our plans

An important aspect but not central

Only a minor consideration

Not considering at all

Unsure

Question Title

* 12. What do you expect will be the primary focus for your marketing activities during 2024?

Brand marketing

Product marketing

Performance marketing

Experiential marketing

Other (please specify)

Question Title

* 13. Do you anticipate any form of corporate rebranding, brand evolution or work on a sub-brand(s) in 2024?

Unsure

Yes (please specify)

Question Title

* 14. Do you anticipate any significant shifts in your target audience or customer base in 2024?

Unsure

Yes (please specify)

Question Title

* 15. Which platforms/channels do you believe will be most effective for reaching your target audience in 2024?

Social media platforms (e.g., Facebook, Instagram, X, Threads)

Search engines (e.g., Google, Bing)

Email marketing

Influencers and bloggers

Podcasts

Traditional media (e.g., TV, radio)

Other (please specify)

Question Title

* 16. How do you execute your marketing activities?

Entirely in-house

Primarily in-house with some agency support

Even mix of in-house and agency support

Primarily through agencies with some in-house support

Entirely through agencies

Other (please specify)

Question Title

* 17. Which types of agency partners do you collaborate with? (Check all that apply.)

Full-service marketing agencies

Digital marketing agencies

Public relations (PR) agencies

Creative/advertising agencies

SEO/SEM specialized agencies

Content marketing agencies

Social media agencies

Influencer marketing agencies

Media buying agencies

Other (please specify)

Question Title

* 18. What do you think will pose the greatest challenge for your company’s marketing during 2024?

Question Title

* 19. Are you currently a member of the Financial Communications Society? If yes, indicate your membership.

Individual Member

Young Members Circle

Corporate Member

Member in Transition

Not a Member

Question Title

* 20. Did you attend at least one FCS event in 2023? If yes, check all that apply.

Attended no events

Virtual

New York in-person

Boston in-person

Chicago in-person

Philadelphia in-person

Question Title

* 21. Please provide the name of your company, so we can aggregate survey responses by category (asset manager, bank, fintech, insurance company, etc.).

Question Title

* 22. OPTIONAL: If you would like to receive a copy of the survey results in advance of our research presentation, set for Feb. 5, 2024, please provide your name and email address.

Name:

Email address:

Inaugural FCS Marketer Sentiment Survey for 2024

sponsored by 2112 Communications

Question Title

* 1. Which of the following best describes your primary marketing focus?

Question Title

* 2. What is your geographic focus for 2024?

Question Title

* 3. If focusing on specific regions other than the U.S., which regions are of primary interest due to expected growth? (Check all that apply.)

Question Title

* 4. Do you expect your marketing spend to increase / decrease / stay the same for 2024 compared to 2023?

Question Title

* 5. In which of the following areas do you plan to allocate the largest portion of your marketing budget in 2024?

Question Title

* 6. Which advertising trend do you expect to invest in most heavily in 2024?

Question Title

* 7. What will be your primary metric for marketing success in 2024?

Question Title

* 8. What data do you use the most to inform your marketing activities?

Question Title

* 9. Which of the following emerging technologies do you plan to incorporate into your marketing strategies in 2024? (Check all that apply.)

Question Title

* 10. Are there any particular challenges or obstacles you foresee for your marketing efforts in 2024?

Question Title

* 11. How do you see the role of sustainability and social responsibility in your marketing plans for 2024?

Question Title

* 12. What do you expect will be the primary focus for your marketing activities during 2024?

Question Title

* 13. Do you anticipate any form of corporate rebranding, brand evolution or work on a sub-brand(s) in 2024?

Question Title

* 14. Do you anticipate any significant shifts in your target audience or customer base in 2024?

Question Title

* 15. Which platforms/channels do you believe will be most effective for reaching your target audience in 2024?

Question Title

* 16. How do you execute your marketing activities?

Question Title

* 17. Which types of agency partners do you collaborate with? (Check all that apply.)

Question Title

* 18. What do you think will pose the greatest challenge for your company’s marketing during 2024?

Question Title

* 19. Are you currently a member of the Financial Communications Society? If yes, indicate your membership.

Question Title

* 20. Did you attend at least one FCS event in 2023? If yes, check all that apply.

Question Title

* 21. Please provide the name of your company, so we can aggregate survey responses by category (asset manager, bank, fintech, insurance company, etc.).

Question Title

* 22. OPTIONAL: If you would like to receive a copy of the survey results in advance of our research presentation, set for Feb. 5, 2024, please provide your name and email address.