$175 Ski/Snowboarding Research Study

Thank you for responding to our survey! This is a fun opportunity to share your opinions about all things clothing.

Below are the details for this particular study:

Study details: $175 for participating in a 1 hour, 45-minute virtual discussion group
Dates: December 4 - December 8, 2025
Demographics: We are looking for men and women living in the U.S. who ski or snowboard

Please complete the questionnaire below to see if you qualify. If your responses indicate you're a good match for this study, a recruiter will reach out. We would love you to share this survey with your friends: https://www.surveymonkey.com/r/F8B69D2

Lone Star Market Research values your privacy. We will never sell your information and will contact you only for research recruiting purposes.

Please be aware that you will only receive compensation if you are selected and participate in the study, not for filling out this short pre-qualifying survey.

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* 1. Please leave blank-for office use:

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* 2. Contact Info

Name: *

Employer: *

Occupation: *

City

State

ZIP/Postal Code: *

Email Address: *

Phone Number: *

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* 3. What is your age?

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* 4. What gender do you most identify with?

Male

Female

Non-Binary/Gender Fluid

I prefer to self identify (please specify)

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* 5. Into which of the following ranges does your annual household income fall into?

Less than $40,000

$40,000 - $59,999

$60,000 - $79,999

$80,000 - $99,999

$100,000 - $124,999

$125,000 - $149,999

$150,000 or more

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* 6. Do you currently work in or have you worked in any of the following industries in the past 5 years?

Healthcare or wellness

Retail or customer service

Hospitality or tourism (e.g., hotels, restaurants, travel)

Sports, recreation, or outdoor activities

Advertising, marketing, public relations, or design

Finance, banking, or insurance

None of the above

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* 7. Please indicate which of the following ethnicities you most identify with?

Caucasian

African American / Black

Hispanic

Asian

Native American

Other (please specify)

For these next questions, please indicate on a scale from 1 to 7 the degree to which each statement below describes you:

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* 8. I consider myself to be a thrill seeker.

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* 9. On a vacation, I would rather seek adventure and unique activities than do very little and just relax.

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* 10. I believe in having fun whenever possible. I’m always looking for little ways to enjoy life.

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* 11. I enjoy challenging outdoor activities like skiing, snowboarding, or hiking.

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* 12. I enjoy organizing social activities or events with friends.

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* 13. Which of the following ski/snowboarding seasons do you expect to ski or snowboard during?

2025/2026

2026/2027

2027/2028

None of the above

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* 14. In the PAST two years, have you taken a ski or snowboarding trip where you flew to any of these places? (Select all that apply)

Central Colorado

Northern California/Western Nevada

Northern Utah

Vermont

New York

Southern British Columbia

Quebec

Other (please specify)

None of the above

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* 15. In the NEXT two years, how likely are you to take at least one ski/snowboarding trip that requires taking a flight to the following destinations

	Very Likely	Somewhat Likely	Equally Likely and Unlikely	Somewhat Unlikely	Very Unlikely
Central Colorado	Central Colorado Very Likely	Central Colorado Somewhat Likely	Central Colorado Equally Likely and Unlikely	Central Colorado Somewhat Unlikely	Central Colorado Very Unlikely
Northern California/Western Nevada	Northern California/Western Nevada Very Likely	Northern California/Western Nevada Somewhat Likely	Northern California/Western Nevada Equally Likely and Unlikely	Northern California/Western Nevada Somewhat Unlikely	Northern California/Western Nevada Very Unlikely
Northern Utah	Northern Utah Very Likely	Northern Utah Somewhat Likely	Northern Utah Equally Likely and Unlikely	Northern Utah Somewhat Unlikely	Northern Utah Very Unlikely
Vermont	Vermont Very Likely	Vermont Somewhat Likely	Vermont Equally Likely and Unlikely	Vermont Somewhat Unlikely	Vermont Very Unlikely
New York	New York Very Likely	New York Somewhat Likely	New York Equally Likely and Unlikely	New York Somewhat Unlikely	New York Very Unlikely
Southern British Columbia	Southern British Columbia Very Likely	Southern British Columbia Somewhat Likely	Southern British Columbia Equally Likely and Unlikely	Southern British Columbia Somewhat Unlikely	Southern British Columbia Very Unlikely
Quebec	Quebec Very Likely	Quebec Somewhat Likely	Quebec Equally Likely and Unlikely	Quebec Somewhat Unlikely	Quebec Very Unlikely

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* 16. When thinking about ski/snowboarding trips you have taken in the PAST TWO YEARS that required you to fly to your destination, please select the types of trips you have taken:

Adult Friend Trip (without children)

Adult Family Trip (without children)

Family Trip (with children)

Any other type of trip WITHOUT children

Any other type of trip WITH children

I have not taken a trip in the past two years

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* 17. When thinking ahead to ski/snowboarding trips you plan to take in the NEXT TWO YEARS that will require you to fly to your destination, please select the types of trips you plan to take:

Adult Friend Trip (without children)

Adult Family Trip (without children)

Family Trip (with children)

Any other type of trip WITHOUT children

Any other type of trip WITH children

I have not taken a trip in the past two years

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* 18. Which statement below best describes your role when thinking about planning your ski/snowboarding trips in the next two years?

I will have sole responsibility for planning my next trip(s)

I will be primarily responsible for planning my next trip(s), with some influence from others

I will be equally responsible with someone else for planning my next trip(s)

I will have some responsibility, but someone else will be primarily responsible for planning the trip(s)

I will have little or no responsibility for planning my next trip(s)

I do not plan to take a ski/snowboarding trip in the next two years

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* 19. Please select any of the following locations that you would NEVER consider for an adults only (friends, adult family, significant other - NO KIDS) skiing/snowboarding trip.

Aspen Snowmass Resort

Winter Park Resort

Copper Mountain Resort

Steamboat Ski Resort

Breckenridge Resort

Keystone

Vail Resort

Arapahoe Basin (A-Basin)

I would consider all of the above

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* 20. Assuming you were to buy a ski pass for an upcoming trip, please select any you would NOT consider purchasing:

Epic Pass

Ikon Pass

Mountain Collective Pass

Indy Pass

I would consider all of the above

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* 21. Please select any ski passes you have bought for PAST trips within the last two years:

Epic Pass

Ikon Pass

Mountain Collective Pass

Indy Pass

None of the above