WIN Expo - Conference Topics Survey

Conference plans have already begun for the 10th Anniversary of the North Coast Wine Industry Expo (WIN Expo) and we'd like your feedback on topic ideas to ensure we're covering what's most important to you!

Please fill out the following survey to indicate your level of interest in the following Wine Industry Topics. You may skip any topics that are not relevant to your role and/or position.

On a scale of 1-5, 5 being most interesting, what score would you give the following:

Question Title

* 1. Winemaking & Production
(Please rate on a scale of 1-5, 5 being most interesting)

	1	2	3	4	5	N/A
Processes that affect fermentation	Processes that affect fermentation 1	Processes that affect fermentation 2	Processes that affect fermentation 3	Processes that affect fermentation 4	Processes that affect fermentation 5	Processes that affect fermentation N/A
New technology in the cellar	New technology in the cellar 1	New technology in the cellar 2	New technology in the cellar 3	New technology in the cellar 4	New technology in the cellar 5	New technology in the cellar N/A
Finishing processes and products	Finishing processes and products 1	Finishing processes and products 2	Finishing processes and products 3	Finishing processes and products 4	Finishing processes and products 5	Finishing processes and products N/A
Resources for flavor, bouquet, or color enhancement	Resources for flavor, bouquet, or color enhancement 1	Resources for flavor, bouquet, or color enhancement 2	Resources for flavor, bouquet, or color enhancement 3	Resources for flavor, bouquet, or color enhancement 4	Resources for flavor, bouquet, or color enhancement 5	Resources for flavor, bouquet, or color enhancement N/A
Management of undesirable wine elements	Management of undesirable wine elements 1	Management of undesirable wine elements 2	Management of undesirable wine elements 3	Management of undesirable wine elements 4	Management of undesirable wine elements 5	Management of undesirable wine elements N/A

Question Title

* 2. Sales & Marketing
(Please rate on a scale of 1-5, 5 being most interesting)

	1	2	3	4	5	N/A
Tasting Room experiences	Tasting Room experiences 1	Tasting Room experiences 2	Tasting Room experiences 3	Tasting Room experiences 4	Tasting Room experiences 5	Tasting Room experiences N/A
DTC and three-tier sales strategies	DTC and three-tier sales strategies 1	DTC and three-tier sales strategies 2	DTC and three-tier sales strategies 3	DTC and three-tier sales strategies 4	DTC and three-tier sales strategies 5	DTC and three-tier sales strategies N/A
Events and other special consumer experiences	Events and other special consumer experiences 1	Events and other special consumer experiences 2	Events and other special consumer experiences 3	Events and other special consumer experiences 4	Events and other special consumer experiences 5	Events and other special consumer experiences N/A
Marketing strategies related to digital platforms, in-person experiences, in-store displays	Marketing strategies related to digital platforms, in-person experiences, in-store displays 1	Marketing strategies related to digital platforms, in-person experiences, in-store displays 2	Marketing strategies related to digital platforms, in-person experiences, in-store displays 3	Marketing strategies related to digital platforms, in-person experiences, in-store displays 4	Marketing strategies related to digital platforms, in-person experiences, in-store displays 5	Marketing strategies related to digital platforms, in-person experiences, in-store displays N/A
Packaging Innovation	Packaging Innovation 1	Packaging Innovation 2	Packaging Innovation 3	Packaging Innovation 4	Packaging Innovation 5	Packaging Innovation N/A
Wine Club Growth Strategy	Wine Club Growth Strategy 1	Wine Club Growth Strategy 2	Wine Club Growth Strategy 3	Wine Club Growth Strategy 4	Wine Club Growth Strategy 5	Wine Club Growth Strategy N/A
Branding and brand refreshing	Branding and brand refreshing 1	Branding and brand refreshing 2	Branding and brand refreshing 3	Branding and brand refreshing 4	Branding and brand refreshing 5	Branding and brand refreshing N/A
Public relations and working with the media and influencers of the industry	Public relations and working with the media and influencers of the industry 1	Public relations and working with the media and influencers of the industry 2	Public relations and working with the media and influencers of the industry 3	Public relations and working with the media and influencers of the industry 4	Public relations and working with the media and influencers of the industry 5	Public relations and working with the media and influencers of the industry N/A
Trendy wines such as hot varietals	Trendy wines such as hot varietals 1	Trendy wines such as hot varietals 2	Trendy wines such as hot varietals 3	Trendy wines such as hot varietals 4	Trendy wines such as hot varietals 5	Trendy wines such as hot varietals N/A
Wineries moving beyond the traditional wine product	Wineries moving beyond the traditional wine product 1	Wineries moving beyond the traditional wine product 2	Wineries moving beyond the traditional wine product 3	Wineries moving beyond the traditional wine product 4	Wineries moving beyond the traditional wine product 5	Wineries moving beyond the traditional wine product N/A

Question Title

* 3. Strategy & Leadership
(Please rate on a scale of 1-5, 5 being most interesting)

	1	2	3	4	5	N/A
Bulk Market	Bulk Market 1	Bulk Market 2	Bulk Market 3	Bulk Market 4	Bulk Market 5	Bulk Market N/A
Mergers & Acquisitions/positions brands and facilities for sales, growing your brand	Mergers & Acquisitions/positions brands and facilities for sales, growing your brand 1	Mergers & Acquisitions/positions brands and facilities for sales, growing your brand 2	Mergers & Acquisitions/positions brands and facilities for sales, growing your brand 3	Mergers & Acquisitions/positions brands and facilities for sales, growing your brand 4	Mergers & Acquisitions/positions brands and facilities for sales, growing your brand 5	Mergers & Acquisitions/positions brands and facilities for sales, growing your brand N/A
Business-wide practices including sustainability, biodynamics, Human Resources, etc.	Business-wide practices including sustainability, biodynamics, Human Resources, etc. 1	Business-wide practices including sustainability, biodynamics, Human Resources, etc. 2	Business-wide practices including sustainability, biodynamics, Human Resources, etc. 3	Business-wide practices including sustainability, biodynamics, Human Resources, etc. 4	Business-wide practices including sustainability, biodynamics, Human Resources, etc. 5	Business-wide practices including sustainability, biodynamics, Human Resources, etc. N/A
Preparing for the challenges of today’s world including wildfires, droughts, etc.	Preparing for the challenges of today’s world including wildfires, droughts, etc. 1	Preparing for the challenges of today’s world including wildfires, droughts, etc. 2	Preparing for the challenges of today’s world including wildfires, droughts, etc. 3	Preparing for the challenges of today’s world including wildfires, droughts, etc. 4	Preparing for the challenges of today’s world including wildfires, droughts, etc. 5	Preparing for the challenges of today’s world including wildfires, droughts, etc. N/A
Personnel-related topics including staff safety and training, support of team morale	Personnel-related topics including staff safety and training, support of team morale 1	Personnel-related topics including staff safety and training, support of team morale 2	Personnel-related topics including staff safety and training, support of team morale 3	Personnel-related topics including staff safety and training, support of team morale 4	Personnel-related topics including staff safety and training, support of team morale 5	Personnel-related topics including staff safety and training, support of team morale N/A
Evolutions in the staffing model since the COVID-19 pandemic changed the traditional workplace	Evolutions in the staffing model since the COVID-19 pandemic changed the traditional workplace 1	Evolutions in the staffing model since the COVID-19 pandemic changed the traditional workplace 2	Evolutions in the staffing model since the COVID-19 pandemic changed the traditional workplace 3	Evolutions in the staffing model since the COVID-19 pandemic changed the traditional workplace 4	Evolutions in the staffing model since the COVID-19 pandemic changed the traditional workplace 5	Evolutions in the staffing model since the COVID-19 pandemic changed the traditional workplace N/A
Product positioning from value-forward to luxury	Product positioning from value-forward to luxury 1	Product positioning from value-forward to luxury 2	Product positioning from value-forward to luxury 3	Product positioning from value-forward to luxury 4	Product positioning from value-forward to luxury 5	Product positioning from value-forward to luxury N/A

Question Title

* 4. Vineyard & Growers
(Please rate on a scale of 1-5, 5 being most interesting)

	1	2	3	4	5	N/A
Biodynamics and their related certifications	Biodynamics and their related certifications 1	Biodynamics and their related certifications 2	Biodynamics and their related certifications 3	Biodynamics and their related certifications 4	Biodynamics and their related certifications 5	Biodynamics and their related certifications N/A
Regenerative farming and their related certifications	Regenerative farming and their related certifications 1	Regenerative farming and their related certifications 2	Regenerative farming and their related certifications 3	Regenerative farming and their related certifications 4	Regenerative farming and their related certifications 5	Regenerative farming and their related certifications N/A
Organic farming and their related certifications	Organic farming and their related certifications 1	Organic farming and their related certifications 2	Organic farming and their related certifications 3	Organic farming and their related certifications 4	Organic farming and their related certifications 5	Organic farming and their related certifications N/A
Farming technology and equipment	Farming technology and equipment 1	Farming technology and equipment 2	Farming technology and equipment 3	Farming technology and equipment 4	Farming technology and equipment 5	Farming technology and equipment N/A
Water management	Water management 1	Water management 2	Water management 3	Water management 4	Water management 5	Water management N/A
Root stocks and other vine-related topics	Root stocks and other vine-related topics 1	Root stocks and other vine-related topics 2	Root stocks and other vine-related topics 3	Root stocks and other vine-related topics 4	Root stocks and other vine-related topics 5	Root stocks and other vine-related topics N/A
Pest management resources	Pest management resources 1	Pest management resources 2	Pest management resources 3	Pest management resources 4	Pest management resources 5	Pest management resources N/A
The impacts of climate change	The impacts of climate change 1	The impacts of climate change 2	The impacts of climate change 3	The impacts of climate change 4	The impacts of climate change 5	The impacts of climate change N/A
2022 Harvest recap and forecast on the state of bulk and grape market for 2023	2022 Harvest recap and forecast on the state of bulk and grape market for 2023 1	2022 Harvest recap and forecast on the state of bulk and grape market for 2023 2	2022 Harvest recap and forecast on the state of bulk and grape market for 2023 3	2022 Harvest recap and forecast on the state of bulk and grape market for 2023 4	2022 Harvest recap and forecast on the state of bulk and grape market for 2023 5	2022 Harvest recap and forecast on the state of bulk and grape market for 2023 N/A

If you have a specific topic not listed here you would like us to consider, or you'd like to just provide additional feedback on what you do see, please do so here.

WIN Expo - Conference Topics Survey

Question Title

* 1. Winemaking & Production(Please rate on a scale of 1-5, 5 being most interesting)

Question Title

* 2. Sales & Marketing(Please rate on a scale of 1-5, 5 being most interesting)

Question Title

* 3. Strategy & Leadership(Please rate on a scale of 1-5, 5 being most interesting)

Question Title

* 4. Vineyard & Growers(Please rate on a scale of 1-5, 5 being most interesting)

* 1. Winemaking & Production
(Please rate on a scale of 1-5, 5 being most interesting)

* 2. Sales & Marketing
(Please rate on a scale of 1-5, 5 being most interesting)

* 3. Strategy & Leadership
(Please rate on a scale of 1-5, 5 being most interesting)

* 4. Vineyard & Growers
(Please rate on a scale of 1-5, 5 being most interesting)