Aberdeen-Angus Cattle Society Member Survey 2025

Introduction

Dear Member,

The Aberdeen-Angus breed holds a special place in our industry, recognised worldwide as a symbol of quality and excellence in beef production. This year, 2025, sees us mark the 150th herdbook of our breed and we at the Aberdeen-Angus Cattle Society are taking opportunity to look ahead to the future. Under our "Beyond 150" initiative, we're conducting this confidential survey because we want to hear your voice and understand your views. Your feedback, which will remain anonymous, will directly inform our long-term strategy as we develop a Society that builds on our heritage while meeting the needs of current and future generations of Aberdeen-Angus breeders. This survey should only take 15 minutes.

UNDERSTANDING MEMBERS

Question Title

* 1. Please select your membership region.

Northern Isles

North East England

North of Scotland

North West England

North East Scotland

Midlands

Central Scotland

East of England

Borders

West of England

South West Scotland

South East England

South West England

Northern Ireland

Wales

Question Title

* 2. Please indicate the size of your pedigree herd (breeding females).

Over 75

41-75

21-40

6-20

1-5

Question Title

* 3. How long have you been a member of the Society?

Less than one year

1-5 years

6-10 years

More than 10 years

Question Title

* 4. What is your age group?

Under 30

30-44

45-60

Over 60

Question Title

* 5. Did you know that your Aberdeen-Angus Cattle Society is run as a charity, democratically governed and managed, not seeking profit but run to be effective whilst minimising membership costs?

Yes

Question Title

* 6. How involved are you with the Society?

	Yes	No
I have previously been involved in the running of the Society as a Council member	I have previously been involved in the running of the Society as a Council member Yes	I have previously been involved in the running of the Society as a Council member No
I am currently involved in the running of the Society as a Council member	I am currently involved in the running of the Society as a Council member Yes	I am currently involved in the running of the Society as a Council member No
I would like to be involved in the running of the Society	I would like to be involved in the running of the Society Yes	I would like to be involved in the running of the Society No
I am involved in the running of a local Aberdeen-Angus Club	I am involved in the running of a local Aberdeen-Angus Club Yes	I am involved in the running of a local Aberdeen-Angus Club No
I am a member of a local Aberdeen-Angus Club	I am a member of a local Aberdeen-Angus Club Yes	I am a member of a local Aberdeen-Angus Club No

Question Title

* 7. What are your biggest motivations to work with pedigree Aberdeen-Angus?
Please order your top three (1st, 2nd, 3rd).

	1st	2nd	3rd
Showing - community, camaraderie, and competition	Showing - community, camaraderie, and competition 1st	Showing - community, camaraderie, and competition 2nd	Showing - community, camaraderie, and competition 3rd
Breeding, to sell to other pedigree herds	Breeding, to sell to other pedigree herds 1st	Breeding, to sell to other pedigree herds 2nd	Breeding, to sell to other pedigree herds 3rd
Breeding, to sell to commercial herds	Breeding, to sell to commercial herds 1st	Breeding, to sell to commercial herds 2nd	Breeding, to sell to commercial herds 3rd
Getting a premium for my cattle	Getting a premium for my cattle 1st	Getting a premium for my cattle 2nd	Getting a premium for my cattle 3rd
Pride and enthusiast of the breed	Pride and enthusiast of the breed 1st	Pride and enthusiast of the breed 2nd	Pride and enthusiast of the breed 3rd
Sourcing/selling genetics home/abroad	Sourcing/selling genetics home/abroad 1st	Sourcing/selling genetics home/abroad 2nd	Sourcing/selling genetics home/abroad 3rd
Performance recording and EBVs	Performance recording and EBVs 1st	Performance recording and EBVs 2nd	Performance recording and EBVs 3rd
Other	Other 1st	Other 2nd	Other 3rd

Other (please specify)

Question Title

* 8. How do you predominantly sell pedigree breeding bulls just now? Please approximate the percentage of sales.

	Over 80%	80-60%	60-40%	40-20%	Less than 20%	None
Official Society Pedigree sales	Official Society Pedigree sales Over 80%	Official Society Pedigree sales 80-60%	Official Society Pedigree sales 60-40%	Official Society Pedigree sales 40-20%	Official Society Pedigree sales Less than 20%	Official Society Pedigree sales None
Standard auction sale	Standard auction sale Over 80%	Standard auction sale 80-60%	Standard auction sale 60-40%	Standard auction sale 40-20%	Standard auction sale Less than 20%	Standard auction sale None
On-farm and private sales	On-farm and private sales Over 80%	On-farm and private sales 80-60%	On-farm and private sales 60-40%	On-farm and private sales 40-20%	On-farm and private sales Less than 20%	On-farm and private sales None
Online	Online Over 80%	Online 80-60%	Online 60-40%	Online 40-20%	Online Less than 20%	Online None

Question Title

* 9. How do you predominantly sell pedigree breeding females just now? Please approximate the percentage of sales.

	More than 80%	80-60%	60-40%	40-20%	Less than 20%	None
Official Society Pedigree sales	Official Society Pedigree sales More than 80%	Official Society Pedigree sales 80-60%	Official Society Pedigree sales 60-40%	Official Society Pedigree sales 40-20%	Official Society Pedigree sales Less than 20%	Official Society Pedigree sales None
Standard auction sale	Standard auction sale More than 80%	Standard auction sale 80-60%	Standard auction sale 60-40%	Standard auction sale 40-20%	Standard auction sale Less than 20%	Standard auction sale None
On-farm and private sales	On-farm and private sales More than 80%	On-farm and private sales 80-60%	On-farm and private sales 60-40%	On-farm and private sales 40-20%	On-farm and private sales Less than 20%	On-farm and private sales None
Online	Online More than 80%	Online 80-60%	Online 60-40%	Online 40-20%	Online Less than 20%	Online None

Question Title

* 10. How do you think you will predominantly sell pedigree breeding bulls in the future? Please approximate the percentage of sales.

	More than 80%	80-60%	60-40%	40-20%	Less than 20%	None
Official Society Pedigree sales	Official Society Pedigree sales More than 80%	Official Society Pedigree sales 80-60%	Official Society Pedigree sales 60-40%	Official Society Pedigree sales 40-20%	Official Society Pedigree sales Less than 20%	Official Society Pedigree sales None
Standard auction sale	Standard auction sale More than 80%	Standard auction sale 80-60%	Standard auction sale 60-40%	Standard auction sale 40-20%	Standard auction sale Less than 20%	Standard auction sale None
On-farm and private sales	On-farm and private sales More than 80%	On-farm and private sales 80-60%	On-farm and private sales 60-40%	On-farm and private sales 40-20%	On-farm and private sales Less than 20%	On-farm and private sales None
Online	Online More than 80%	Online 80-60%	Online 60-40%	Online 40-20%	Online Less than 20%	Online None

Question Title

* 11. How do you think you will predominantly sell pedigree breeding females in the future? Please approximate the percentage of sales.

	More than 80%	80-60%	60-40%	40-20%	Less than 20%	None
Official Society Pedigree sales	Official Society Pedigree sales More than 80%	Official Society Pedigree sales 80-60%	Official Society Pedigree sales 60-40%	Official Society Pedigree sales 40-20%	Official Society Pedigree sales Less than 20%	Official Society Pedigree sales None
Standard auction sale	Standard auction sale More than 80%	Standard auction sale 80-60%	Standard auction sale 60-40%	Standard auction sale 40-20%	Standard auction sale Less than 20%	Standard auction sale None
On-farm and private sales	On-farm and private sales More than 80%	On-farm and private sales 80-60%	On-farm and private sales 60-40%	On-farm and private sales 40-20%	On-farm and private sales Less than 20%	On-farm and private sales None
Online	Online More than 80%	Online 80-60%	Online 60-40%	Online 40-20%	Online Less than 20%	Online None

Question Title

* 12. What is your strength of interest in the following?

	High	Moderate	Limited	None	N/A
Animal selection by type/phenotype	Animal selection by type/phenotype High	Animal selection by type/phenotype Moderate	Animal selection by type/phenotype Limited	Animal selection by type/phenotype None	Animal selection by type/phenotype N/A
Animal selection by pedigree/lineage	Animal selection by pedigree/lineage High	Animal selection by pedigree/lineage Moderate	Animal selection by pedigree/lineage Limited	Animal selection by pedigree/lineage None	Animal selection by pedigree/lineage N/A
Following trends within the breed	Following trends within the breed High	Following trends within the breed Moderate	Following trends within the breed Limited	Following trends within the breed None	Following trends within the breed N/A
Estimated Breeding Values (EBVs)	Estimated Breeding Values (EBVs) High	Estimated Breeding Values (EBVs) Moderate	Estimated Breeding Values (EBVs) Limited	Estimated Breeding Values (EBVs) None	Estimated Breeding Values (EBVs) N/A
Genomics	Genomics High	Genomics Moderate	Genomics Limited	Genomics None	Genomics N/A

Question Title

* 13. How do you think your emphasis on the above might change in the future?

	Increase a lot	Increase somewhat	Remain the same	Slightly reduce	N/A
Animal selection by type/phenotype	Animal selection by type/phenotype Increase a lot	Animal selection by type/phenotype Increase somewhat	Animal selection by type/phenotype Remain the same	Animal selection by type/phenotype Slightly reduce	Animal selection by type/phenotype N/A
Animal selection by pedigree/lineage	Animal selection by pedigree/lineage Increase a lot	Animal selection by pedigree/lineage Increase somewhat	Animal selection by pedigree/lineage Remain the same	Animal selection by pedigree/lineage Slightly reduce	Animal selection by pedigree/lineage N/A
Following trends within the breed	Following trends within the breed Increase a lot	Following trends within the breed Increase somewhat	Following trends within the breed Remain the same	Following trends within the breed Slightly reduce	Following trends within the breed N/A
Estimated Breeding Values (EBVs)	Estimated Breeding Values (EBVs) Increase a lot	Estimated Breeding Values (EBVs) Increase somewhat	Estimated Breeding Values (EBVs) Remain the same	Estimated Breeding Values (EBVs) Slightly reduce	Estimated Breeding Values (EBVs) N/A
Genomics	Genomics Increase a lot	Genomics Increase somewhat	Genomics Remain the same	Genomics Slightly reduce	Genomics N/A

Question Title

* 14. How positive are you about the future of... ? (1-5, 5 = very positive)

	1	2	3	4	5
Suckler beef production in the UK	Suckler beef production in the UK 1	Suckler beef production in the UK 2	Suckler beef production in the UK 3	Suckler beef production in the UK 4	Suckler beef production in the UK 5
Dairy beef production in the UK	Dairy beef production in the UK 1	Dairy beef production in the UK 2	Dairy beef production in the UK 3	Dairy beef production in the UK 4	Dairy beef production in the UK 5
The Aberdeen-Angus breed as a primary choice across the entire UK beef sector	The Aberdeen-Angus breed as a primary choice across the entire UK beef sector 1	The Aberdeen-Angus breed as a primary choice across the entire UK beef sector 2	The Aberdeen-Angus breed as a primary choice across the entire UK beef sector 3	The Aberdeen-Angus breed as a primary choice across the entire UK beef sector 4	The Aberdeen-Angus breed as a primary choice across the entire UK beef sector 5

EXPERIENCE OF SERVICES

Question Title

* 15. What Society services are most important to you? (Please tick all that apply)

	Essential	Valuable	Limited Value	Not important
Herdbook integrity (registrations and transfers)	Herdbook integrity (registrations and transfers) Essential	Herdbook integrity (registrations and transfers) Valuable	Herdbook integrity (registrations and transfers) Limited Value	Herdbook integrity (registrations and transfers) Not important
Performance recording (EBVs)	Performance recording (EBVs) Essential	Performance recording (EBVs) Valuable	Performance recording (EBVs) Limited Value	Performance recording (EBVs) Not important
Performance recording (Genomics)	Performance recording (Genomics) Essential	Performance recording (Genomics) Valuable	Performance recording (Genomics) Limited Value	Performance recording (Genomics) Not important
Stewardship of the Aberdeen-Angus brand in the farming sector	Stewardship of the Aberdeen-Angus brand in the farming sector Essential	Stewardship of the Aberdeen-Angus brand in the farming sector Valuable	Stewardship of the Aberdeen-Angus brand in the farming sector Limited Value	Stewardship of the Aberdeen-Angus brand in the farming sector Not important
Stewardship of the Aberdeen-Angus brand in the retail sector	Stewardship of the Aberdeen-Angus brand in the retail sector Essential	Stewardship of the Aberdeen-Angus brand in the retail sector Valuable	Stewardship of the Aberdeen-Angus brand in the retail sector Limited Value	Stewardship of the Aberdeen-Angus brand in the retail sector Not important
Youth Development Programme	Youth Development Programme Essential	Youth Development Programme Valuable	Youth Development Programme Limited Value	Youth Development Programme Not important
Running of official Society sales	Running of official Society sales Essential	Running of official Society sales Valuable	Running of official Society sales Limited Value	Running of official Society sales Not important
On-farm open days and events	On-farm open days and events Essential	On-farm open days and events Valuable	On-farm open days and events Limited Value	On-farm open days and events Not important
General resource and support (digital e.g. website and social media)	General resource and support (digital e.g. website and social media) Essential	General resource and support (digital e.g. website and social media) Valuable	General resource and support (digital e.g. website and social media) Limited Value	General resource and support (digital e.g. website and social media) Not important
General resource and support (print)	General resource and support (print) Essential	General resource and support (print) Valuable	General resource and support (print) Limited Value	General resource and support (print) Not important
Representation at key shows	Representation at key shows Essential	Representation at key shows Valuable	Representation at key shows Limited Value	Representation at key shows Not important

Other (please specify)

Question Title

* 16. How effective do you think the Society is in delivering the above services?

	Highly Effective	Effective	Neutral	Could do better	Must do better
Herdbook integrity (registrations and transfers)	Herdbook integrity (registrations and transfers) Highly Effective	Herdbook integrity (registrations and transfers) Effective	Herdbook integrity (registrations and transfers) Neutral	Herdbook integrity (registrations and transfers) Could do better	Herdbook integrity (registrations and transfers) Must do better
Performance recording (EBVs)	Performance recording (EBVs) Highly Effective	Performance recording (EBVs) Effective	Performance recording (EBVs) Neutral	Performance recording (EBVs) Could do better	Performance recording (EBVs) Must do better
Performance recording (Genomics)	Performance recording (Genomics) Highly Effective	Performance recording (Genomics) Effective	Performance recording (Genomics) Neutral	Performance recording (Genomics) Could do better	Performance recording (Genomics) Must do better
Stewardship of the Aberdeen-Angus brand in the farming sector	Stewardship of the Aberdeen-Angus brand in the farming sector Highly Effective	Stewardship of the Aberdeen-Angus brand in the farming sector Effective	Stewardship of the Aberdeen-Angus brand in the farming sector Neutral	Stewardship of the Aberdeen-Angus brand in the farming sector Could do better	Stewardship of the Aberdeen-Angus brand in the farming sector Must do better
Stewardship of the Aberdeen-Angus brand in the retail sector	Stewardship of the Aberdeen-Angus brand in the retail sector Highly Effective	Stewardship of the Aberdeen-Angus brand in the retail sector Effective	Stewardship of the Aberdeen-Angus brand in the retail sector Neutral	Stewardship of the Aberdeen-Angus brand in the retail sector Could do better	Stewardship of the Aberdeen-Angus brand in the retail sector Must do better
Youth Development Programme	Youth Development Programme Highly Effective	Youth Development Programme Effective	Youth Development Programme Neutral	Youth Development Programme Could do better	Youth Development Programme Must do better
Running of official Society sales	Running of official Society sales Highly Effective	Running of official Society sales Effective	Running of official Society sales Neutral	Running of official Society sales Could do better	Running of official Society sales Must do better
On-farm open days and events	On-farm open days and events Highly Effective	On-farm open days and events Effective	On-farm open days and events Neutral	On-farm open days and events Could do better	On-farm open days and events Must do better
General resource and support (digital e.g. website and social media)	General resource and support (digital e.g. website and social media) Highly Effective	General resource and support (digital e.g. website and social media) Effective	General resource and support (digital e.g. website and social media) Neutral	General resource and support (digital e.g. website and social media) Could do better	General resource and support (digital e.g. website and social media) Must do better
General resource and support (print)	General resource and support (print) Highly Effective	General resource and support (print) Effective	General resource and support (print) Neutral	General resource and support (print) Could do better	General resource and support (print) Must do better
Representation at key shows	Representation at key shows Highly Effective	Representation at key shows Effective	Representation at key shows Neutral	Representation at key shows Could do better	Representation at key shows Must do better

Add any additional comments regarding service delivery.

Question Title

* 17. There are a variety of ways that your Society can and does communicate with members, please indicate the importance of each to you.

	Essential	Valuable	Limited value	Not important
Annual Review	Annual Review Essential	Annual Review Valuable	Annual Review Limited value	Annual Review Not important
Monthly e-bulletin	Monthly e-bulletin Essential	Monthly e-bulletin Valuable	Monthly e-bulletin Limited value	Monthly e-bulletin Not important
Website	Website Essential	Website Valuable	Website Limited value	Website Not important
Direct email	Direct email Essential	Direct email Valuable	Direct email Limited value	Direct email Not important
Direct phone call	Direct phone call Essential	Direct phone call Valuable	Direct phone call Limited value	Direct phone call Not important
Mobile messaging	Mobile messaging Essential	Mobile messaging Valuable	Mobile messaging Limited value	Mobile messaging Not important
Social media	Social media Essential	Social media Valuable	Social media Limited value	Social media Not important
Video conferencing/webinars	Video conferencing/webinars Essential	Video conferencing/webinars Valuable	Video conferencing/webinars Limited value	Video conferencing/webinars Not important
Other	Other Essential	Other Valuable	Other Limited value	Other Not important

Please add any additional information on "other" and provide any comment.

Question Title

* 18. To make sure your Aberdeen-Angus Cattle Society delivers in the right way, please indicate how strongly you agree with the following statements:

	Strongly agree	Agree	Somewhat agree	Disagree	Strongly disagree
I can rely on the Society to provide a quality service	I can rely on the Society to provide a quality service Strongly agree	I can rely on the Society to provide a quality service Agree	I can rely on the Society to provide a quality service Somewhat agree	I can rely on the Society to provide a quality service Disagree	I can rely on the Society to provide a quality service Strongly disagree
I trust the Society for its integrity and honesty	I trust the Society for its integrity and honesty Strongly agree	I trust the Society for its integrity and honesty Agree	I trust the Society for its integrity and honesty Somewhat agree	I trust the Society for its integrity and honesty Disagree	I trust the Society for its integrity and honesty Strongly disagree
The Society communicates in a transparent manner	The Society communicates in a transparent manner Strongly agree	The Society communicates in a transparent manner Agree	The Society communicates in a transparent manner Somewhat agree	The Society communicates in a transparent manner Disagree	The Society communicates in a transparent manner Strongly disagree
The Society listens to me and meets my needs	The Society listens to me and meets my needs Strongly agree	The Society listens to me and meets my needs Agree	The Society listens to me and meets my needs Somewhat agree	The Society listens to me and meets my needs Disagree	The Society listens to me and meets my needs Strongly disagree
I understand the objectives, values and principles that guide our Society	I understand the objectives, values and principles that guide our Society Strongly agree	I understand the objectives, values and principles that guide our Society Agree	I understand the objectives, values and principles that guide our Society Somewhat agree	I understand the objectives, values and principles that guide our Society Disagree	I understand the objectives, values and principles that guide our Society Strongly disagree
I recommend the Society wholeheartedly	I recommend the Society wholeheartedly Strongly agree	I recommend the Society wholeheartedly Agree	I recommend the Society wholeheartedly Somewhat agree	I recommend the Society wholeheartedly Disagree	I recommend the Society wholeheartedly Strongly disagree
I am proud to be a member of the Society	I am proud to be a member of the Society Strongly agree	I am proud to be a member of the Society Agree	I am proud to be a member of the Society Somewhat agree	I am proud to be a member of the Society Disagree	I am proud to be a member of the Society Strongly disagree
Society membership services deliver good value for money	Society membership services deliver good value for money Strongly agree	Society membership services deliver good value for money Agree	Society membership services deliver good value for money Somewhat agree	Society membership services deliver good value for money Disagree	Society membership services deliver good value for money Strongly disagree

Please provide any comments.

FUTURE NEEDS

Question Title

* 19. Please rate the level of priority for breed advancement over the next 10 years (1-10, 10 = very high).

	1	2	3	4	5	6	7	8	9	10
Functional traits e.g. locomotion, frame/udder etc score	Functional traits e.g. locomotion, frame/udder etc score 1	Functional traits e.g. locomotion, frame/udder etc score 2	Functional traits e.g. locomotion, frame/udder etc score 3	Functional traits e.g. locomotion, frame/udder etc score 4	Functional traits e.g. locomotion, frame/udder etc score 5	Functional traits e.g. locomotion, frame/udder etc score 6	Functional traits e.g. locomotion, frame/udder etc score 7	Functional traits e.g. locomotion, frame/udder etc score 8	Functional traits e.g. locomotion, frame/udder etc score 9	Functional traits e.g. locomotion, frame/udder etc score 10
Breed character	Breed character 1	Breed character 2	Breed character 3	Breed character 4	Breed character 5	Breed character 6	Breed character 7	Breed character 8	Breed character 9	Breed character 10
Maternal traits e.g. milk, fertility, docility etc.	Maternal traits e.g. milk, fertility, docility etc. 1	Maternal traits e.g. milk, fertility, docility etc. 2	Maternal traits e.g. milk, fertility, docility etc. 3	Maternal traits e.g. milk, fertility, docility etc. 4	Maternal traits e.g. milk, fertility, docility etc. 5	Maternal traits e.g. milk, fertility, docility etc. 6	Maternal traits e.g. milk, fertility, docility etc. 7	Maternal traits e.g. milk, fertility, docility etc. 8	Maternal traits e.g. milk, fertility, docility etc. 9	Maternal traits e.g. milk, fertility, docility etc. 10
Terminal traits e.g. growth, carcase yield etc.	Terminal traits e.g. growth, carcase yield etc. 1	Terminal traits e.g. growth, carcase yield etc. 2	Terminal traits e.g. growth, carcase yield etc. 3	Terminal traits e.g. growth, carcase yield etc. 4	Terminal traits e.g. growth, carcase yield etc. 5	Terminal traits e.g. growth, carcase yield etc. 6	Terminal traits e.g. growth, carcase yield etc. 7	Terminal traits e.g. growth, carcase yield etc. 8	Terminal traits e.g. growth, carcase yield etc. 9	Terminal traits e.g. growth, carcase yield etc. 10
Efficiency outcomes e.g. net feed efficiency, cow efficiency etc.	Efficiency outcomes e.g. net feed efficiency, cow efficiency etc. 1	Efficiency outcomes e.g. net feed efficiency, cow efficiency etc. 2	Efficiency outcomes e.g. net feed efficiency, cow efficiency etc. 3	Efficiency outcomes e.g. net feed efficiency, cow efficiency etc. 4	Efficiency outcomes e.g. net feed efficiency, cow efficiency etc. 5	Efficiency outcomes e.g. net feed efficiency, cow efficiency etc. 6	Efficiency outcomes e.g. net feed efficiency, cow efficiency etc. 7	Efficiency outcomes e.g. net feed efficiency, cow efficiency etc. 8	Efficiency outcomes e.g. net feed efficiency, cow efficiency etc. 9	Efficiency outcomes e.g. net feed efficiency, cow efficiency etc. 10
Meat eating quality	Meat eating quality 1	Meat eating quality 2	Meat eating quality 3	Meat eating quality 4	Meat eating quality 5	Meat eating quality 6	Meat eating quality 7	Meat eating quality 8	Meat eating quality 9	Meat eating quality 10
Traceability	Traceability 1	Traceability 2	Traceability 3	Traceability 4	Traceability 5	Traceability 6	Traceability 7	Traceability 8	Traceability 9	Traceability 10

Question Title

* 20. Please rate the level of priority for your Society over the next 10 years (1-10, 10 = very high).

	1	2	3	4	5	6	7	8	9	10
Herdbook integrity	Herdbook integrity 1	Herdbook integrity 2	Herdbook integrity 3	Herdbook integrity 4	Herdbook integrity 5	Herdbook integrity 6	Herdbook integrity 7	Herdbook integrity 8	Herdbook integrity 9	Herdbook integrity 10
Breed improvement	Breed improvement 1	Breed improvement 2	Breed improvement 3	Breed improvement 4	Breed improvement 5	Breed improvement 6	Breed improvement 7	Breed improvement 8	Breed improvement 9	Breed improvement 10
Performance recording	Performance recording 1	Performance recording 2	Performance recording 3	Performance recording 4	Performance recording 5	Performance recording 6	Performance recording 7	Performance recording 8	Performance recording 9	Performance recording 10
Promotion of the brand at a retail and consumer level to ensure an Aberdeen-Angus premium	Promotion of the brand at a retail and consumer level to ensure an Aberdeen-Angus premium 1	Promotion of the brand at a retail and consumer level to ensure an Aberdeen-Angus premium 2	Promotion of the brand at a retail and consumer level to ensure an Aberdeen-Angus premium 3	Promotion of the brand at a retail and consumer level to ensure an Aberdeen-Angus premium 4	Promotion of the brand at a retail and consumer level to ensure an Aberdeen-Angus premium 5	Promotion of the brand at a retail and consumer level to ensure an Aberdeen-Angus premium 6	Promotion of the brand at a retail and consumer level to ensure an Aberdeen-Angus premium 7	Promotion of the brand at a retail and consumer level to ensure an Aberdeen-Angus premium 8	Promotion of the brand at a retail and consumer level to ensure an Aberdeen-Angus premium 9	Promotion of the brand at a retail and consumer level to ensure an Aberdeen-Angus premium 10
Nurturing young breed enthusiasts (Youth Development Programme)	Nurturing young breed enthusiasts (Youth Development Programme) 1	Nurturing young breed enthusiasts (Youth Development Programme) 2	Nurturing young breed enthusiasts (Youth Development Programme) 3	Nurturing young breed enthusiasts (Youth Development Programme) 4	Nurturing young breed enthusiasts (Youth Development Programme) 5	Nurturing young breed enthusiasts (Youth Development Programme) 6	Nurturing young breed enthusiasts (Youth Development Programme) 7	Nurturing young breed enthusiasts (Youth Development Programme) 8	Nurturing young breed enthusiasts (Youth Development Programme) 9	Nurturing young breed enthusiasts (Youth Development Programme) 10
Events and conferences - networking	Events and conferences - networking 1	Events and conferences - networking 2	Events and conferences - networking 3	Events and conferences - networking 4	Events and conferences - networking 5	Events and conferences - networking 6	Events and conferences - networking 7	Events and conferences - networking 8	Events and conferences - networking 9	Events and conferences - networking 10
Holding Society sales	Holding Society sales 1	Holding Society sales 2	Holding Society sales 3	Holding Society sales 4	Holding Society sales 5	Holding Society sales 6	Holding Society sales 7	Holding Society sales 8	Holding Society sales 9	Holding Society sales 10
Administering Shows	Administering Shows 1	Administering Shows 2	Administering Shows 3	Administering Shows 4	Administering Shows 5	Administering Shows 6	Administering Shows 7	Administering Shows 8	Administering Shows 9	Administering Shows 10
Other	Other 1	Other 2	Other 3	Other 4	Other 5	Other 6	Other 7	Other 8	Other 9	Other 10

Other (please specify)

Question Title

* 21. Are there any new features or services that you would find useful for your Society to offer?

Question Title

* 22. Are there any barriers to making better or greater use of existing features and services?

Question Title

* 23. Reflecting on your experience and observations within the UK and overseas, what features of the breed, data management service or Society working would you like to see explored or adopted within the breed or Society?

Question Title

* 24. Having considered all aspects of your Society's features and services, how would you rate it overall? (Rate from 1 for poor, 10 for excellent)

Question Title

* 25. Please provide any additional comment on your Society here.

Question Title

* 26. PRIZE DRAW: As a thank you, if you are happy to provide your contact details, you will be entered into our prize draw. Three lucky winners will each receive a copy of "A History of the Angus Breed". Good luck!

Name

Company

Address

Address 2

City/Town

Region

Postal Code

Email Address

We appreciate your participation in this survey and value your partnership in shaping the future of the Aberdeen-Angus Cattle Society. Your contribution will help build a strong future for our organisation Beyond 150. Thank you for your time.

Your Aberdeen-Angus Cattle Society Team

Aberdeen-Angus Cattle Society Member Survey 2025

Introduction

Question Title

* 1. Please select your membership region.

Question Title

* 2. Please indicate the size of your pedigree herd (breeding females).

Question Title

* 3. How long have you been a member of the Society?

Question Title

* 4. What is your age group?

Question Title

* 5. Did you know that your Aberdeen-Angus Cattle Society is run as a charity, democratically governed and managed, not seeking profit but run to be effective whilst minimising membership costs?

Question Title

* 6. How involved are you with the Society?

Question Title

* 7. What are your biggest motivations to work with pedigree Aberdeen-Angus?Please order your top three (1st, 2nd, 3rd).

Question Title

* 8. How do you predominantly sell pedigree breeding bulls just now? Please approximate the percentage of sales.

Question Title

* 9. How do you predominantly sell pedigree breeding females just now? Please approximate the percentage of sales.

Question Title

* 10. How do you think you will predominantly sell pedigree breeding bulls in the future? Please approximate the percentage of sales.

Question Title

* 11. How do you think you will predominantly sell pedigree breeding females in the future? Please approximate the percentage of sales.

Question Title

* 12. What is your strength of interest in the following?

Question Title

* 13. How do you think your emphasis on the above might change in the future?

Question Title

* 14. How positive are you about the future of... ? (1-5, 5 = very positive)

Question Title

* 15. What Society services are most important to you? (Please tick all that apply)

Question Title

* 16. How effective do you think the Society is in delivering the above services?

Question Title

* 17. There are a variety of ways that your Society can and does communicate with members, please indicate the importance of each to you.

Question Title

* 18. To make sure your Aberdeen-Angus Cattle Society delivers in the right way, please indicate how strongly you agree with the following statements:

Question Title

* 19. Please rate the level of priority for breed advancement over the next 10 years (1-10, 10 = very high).

Question Title

* 20. Please rate the level of priority for your Society over the next 10 years (1-10, 10 = very high).

Question Title

* 21. Are there any new features or services that you would find useful for your Society to offer?

Question Title

* 22. Are there any barriers to making better or greater use of existing features and services?

Question Title

* 23. Reflecting on your experience and observations within the UK and overseas, what features of the breed, data management service or Society working would you like to see explored or adopted within the breed or Society?

Question Title

* 24. Having considered all aspects of your Society's features and services, how would you rate it overall? (Rate from 1 for poor, 10 for excellent)

Question Title

* 25. Please provide any additional comment on your Society here.

Question Title

* 26. PRIZE DRAW: As a thank you, if you are happy to provide your contact details, you will be entered into our prize draw. Three lucky winners will each receive a copy of "A History of the Angus Breed". Good luck!

* 7. What are your biggest motivations to work with pedigree Aberdeen-Angus?
Please order your top three (1st, 2nd, 3rd).