The State of Competitive Marketing - User Survey

Please contribute to the following survey to help our industry better define our goals and best align competitive marketing to meet your company and career goals - thank you!

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* 1. What industry do you primarily work in?

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* 2. What is your primary job function?

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* 3. Is Competitive a function of your role?

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* 4. Which organization do you primarily report up through?

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* 5. Does your company use competitive intelligence in its marketing assets?

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* 6. Does your company train your salesforce on competitive selling strategies?

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* 7. Do you employ software tools dedicated to competitive intelligence / marketing?

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* 8. What is your annual spend on competitive tools?

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* 9. Do you see that spend changing next year

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* 10. How would you rank your companies proficiency in gathering and disseminating competitive information?

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* 11. How much does you company / department insource vs outsource your competitive intelligence needs?

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* 12. Do you think your company could be doing more in incorporating competitive into its product marketing, roadmap and enablement practices?

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* 13. Where do you think your company could benefit more from competitive marketing? (Check all that apply)

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* 14. Do you see win/loss analysis as a value to your business?

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* 15. Please include your contact information if you would like to receive information on relevant products or services, and/or to enter in the Amazon $100 Gift Card giveaway

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