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Chicago Agent magazine's 2026 Business Models Survey
Each month, Chicago Agent magazine asks you, our local real estate experts, to fill out a 2-minute survey for our upcoming issue. Your input makes the story!
1.
What type of brokerage model do you currently work under?
Traditional full-service brokerage with office support and splits
100% commission or flat-fee brokerage
Virtual or cloud-based brokerage
Boutique or independent brokerage
Team-based broker within a larger firm
Other (please specify)
2.
What do you value most in your brokerage model?
Higher commission splits
Training, mentorship and coaching
Strong brand recognition
Marketing and technology tools
Culture and community
Administrative or transaction support
3.
If you were to switch brokerages, what would be the main reason?
Better commission structure or cap
More marketing or tech support
Better company culture or leadership
More flexibility or autonomy
Access to leads or referrals
Expansion opportunities or relocation
Other (please specify)
4.
Looking ahead, which brokerage model do you believe will dominate the market in the next 5 years?
Traditional full-service brokerages
100% commission/flat-fee models
Virtual/cloud-based brokerages
Hybrid models
Boutique, highly specialized firms
Team-led microbrokerages