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* 1. Contact Information:

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* 2. Gender:

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* 3. Age:

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* 4. We are looking for people who work in a variety of areas. Do you or does anyone in your immediate household work for...

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* 5. When was the last time you participated in a market research project (i.e. focus group discussion or one-on-one interview)?

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* 6. How often, if ever, do you exercise?

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* 7. How often, if ever, do you do each of the following activities? If the type of activity you do is not listed, please indicate below

  Daily 5-6x/wk 3-4x/wk 1x/wk Less often  Never
Strength training/Weightlifting
Cardio (e.g. running, elliptical, cycling, etc.)
Team sports (e.g. baseball, basketball, etc.)
Individual sports (e.g. swimming, skiing)

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* 8. Which of the following have you consumed in the past 6 months?

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* 9. When it comes to choosing and buying nutritional drinks, supplements, powders, or bars for your own use, which of the following statements best describes you?

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* 10. For each of the following brands... When was the last time you consumed a ready to drink nutritional beverage made by this brand? If you have never consumed that particular brand, please indicate by selecting never. 

  Past 1 month Past 2-3 months Past 4-6 months 7+ months ago Never
Boost 
Core Power
Ensure
Premier Protein
Pure Protein
Quest

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* 11. And, which are you open to eating in the future? Select all that apply

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* 12. For each of the following nutritional bar brands... When was the last time you consumed each one? If you have never consume that particular brand, please indicate by selecting never. 

  Past 1 month Past 2-3 months Past 4-6 months 7+ months ago Never
CLIF
Core Power
Detour
MET-Rx
ONE Bar
Perfect Bar
Power Crunch
Premier Protein
Pure Protein
Quest
Robert Irvine's Fit Crunch
RX Bar
Think!

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* 13. And, which are you open to eating in the future? Select all that apply

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* 14. Of the nutritional bars you mentioned that you have consumed in the past 3 months... What are the TOP THREE reason you eat these bars?

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* 15. For each of the following protein powder brands... When was the last time you consumed each one? If you have never consumed that particular brand, please indicate by selecting never. 

  Past 1 month Past 2-3 months Past 4-6 months 7+ months ago Never
Body Fortress
Cellucor
Dymatize
Equate
Muscle Milk
Muscleteach
Optimum Nutrition
Power Bar
Six Stars
Vital Proteins

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* 16. And, which are you open to using in the future? Select all that apply

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* 17. On a scale of 1 to 5 (1 meaning disagree, 5 meaning agree), please indicate the degree to which you agree or disagree with each of the following statements.

  1 Strongly Disagree 2 3 Neutral 4 5 Strongly agree
I will pay more for foods that have specific nutritional benefits
I am interested in protein-enhanced foods.
Eating healthy is important to me
Sometimes it's hard to beat cravings and make healthy choices

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* 18. On a scale of 1 to 5 (1 meaning disagree, 5 meaning agree), please indicate the degree to which you agree or disagree with each of the following statements.

  1 Strongly Disagree 2 3 Neutral 4 5 Strongly agree
I am very interested in snacks that are enhanced with nutritional benefits.
I look for quick way to satisfy hunger

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* 19. On a scale of 1 to 5 (1 meaning disagree, 5 meaning agree), please indicate the degree to which you agree or disagree with each of the following statements.

  1 Strongly Disagree 2 3 Neutral 4 5 Strongly agree
I am interested in protein -enhanced foods
I use products made with whey protein powders
I am interested in foods that will complement my efforts to build strength
Eating healthy is important to me

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* 20. On a scale of 1 to 5 (1 meaning disagree, 5 meaning agree), please indicate the degree to which you agree or disagree with each of the following statements.

  1 Strongly Disagree 2 3 Neutral 4 5 Strongly agree
Exercise is very important to me
I exercise to look better/younger
I exercise for mental/emotional benefits
I exercise to stay healthy in general

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* 21. On a scale of 1 to 5 (1 meaning disagree, 5 meaning agree), please indicate the degree to which you agree or disagree with each of the following statements.

  1 Strongly Disagree 2 3 Neutral 4 5 Strongly agree
I am disciplined
Staying in shape is a top priority for me
I exercise to build muscle mass
I exercise to build strength
I exercise for mental/emotional benefits 
I exercise to build self-confidence

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* 22. Which of the following best describes your relationship status?

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* 23. Do you have any children under 18 living with you?

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* 24. What is your employment status?

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