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CLIA RIVER CRUISE Champion Programme
CLASS OF 2027 - TRAVEL AGENT APPLICATION

THIS IS THE APPLICATION FOR THE RIVER CRUISE CHAMPION PROGRAMME - CLASS OF 2027

You may only apply for ONE of the programmes in any given year (either River Cruise or Expedition).

Please note before applying that you must be able to attend the in-person Launch Day, scheduled for 19 November in Birmingham.

1.Full Name:(Required.)
2.Travel Agency:(Required.)
3.Email address:(Required.)
4.Why would you like to be selected for the River Cruise Champion Programme?(Required.)
5.A customer comes to you and asks for a 7-night Mediterranean cruise. How confident are you to proceed with this sales discussion?(Required.)
6.Now, same question, but the customer has come to you and asked for an River cruise. How confident are you to proceed with this sales discussion?(Required.)
7.Approximately what percentage (%) of your sales are cruise holidays (including all sectors)?(Required.)
8.Approximately how many River cruises have you sold in the last 12 months?(Required.)
9.How interested are you in growing your River cruise sales over the next 12 months?(Required.)
10.Have you been onboard a river cruise ship, whether sailing or a ship visit?(Required.)
11.In no particular order, please tell us three bucket-list RIVER CRUISE DESTINATIONS (Rivers or regions) that you would like to become confident in selling:(Required.)
12.How would you share your learning with colleagues and customers? Please tick as many as would apply.(Required.)
13.Which River Cruise brands are you currently familiar with? Please tick as many as apply(Required.)
14.Did you participate in either of the Programmes in 2025 or 2026?(Required.)
15.Please confirm the below, in order to proceed:(Required.)
Thank you for registering your interest to join the RIVER CRUISE Champion Programme. Offers will be confirmed at the end of September.