Consumer advertising
Consumer advertising Very important, put more emphasis on this program area
Consumer advertising Important, increase focus somewhat
Consumer advertising Somewhat important, keep
Consumer advertising Not very important, cut back in this program area
Consumer advertising Not important, stop this program area
Consumer advertising No opinion
Marketing to consumers through retailer programs
Marketing to consumers through retailer programs Very important, put more emphasis on this program area
Marketing to consumers through retailer programs Important, increase focus somewhat
Marketing to consumers through retailer programs Somewhat important, keep
Marketing to consumers through retailer programs Not very important, cut back in this program area
Marketing to consumers through retailer programs Not important, stop this program area
Marketing to consumers through retailer programs No opinion
Marketing to consumers through foodservice programs
Marketing to consumers through foodservice programs Very important, put more emphasis on this program area
Marketing to consumers through foodservice programs Important, increase focus somewhat
Marketing to consumers through foodservice programs Somewhat important, keep
Marketing to consumers through foodservice programs Not very important, cut back in this program area
Marketing to consumers through foodservice programs Not important, stop this program area
Marketing to consumers through foodservice programs No opinion
Retail Marketing Directors (direct contact with retailers, coordination with handlers and CAC)
Retail Marketing Directors (direct contact with retailers, coordination with handlers and CAC) Very important, put more emphasis on this program area
Retail Marketing Directors (direct contact with retailers, coordination with handlers and CAC) Important, increase focus somewhat
Retail Marketing Directors (direct contact with retailers, coordination with handlers and CAC) Somewhat important, keep
Retail Marketing Directors (direct contact with retailers, coordination with handlers and CAC) Not very important, cut back in this program area
Retail Marketing Directors (direct contact with retailers, coordination with handlers and CAC) Not important, stop this program area
Retail Marketing Directors (direct contact with retailers, coordination with handlers and CAC) No opinion
New customer development
New customer development Very important, put more emphasis on this program area
New customer development Important, increase focus somewhat
New customer development Somewhat important, keep
New customer development Not very important, cut back in this program area
New customer development Not important, stop this program area
New customer development No opinion
Trade advertising (targeting retailers and foodservice customers)
Trade advertising (targeting retailers and foodservice customers) Very important, put more emphasis on this program area
Trade advertising (targeting retailers and foodservice customers) Important, increase focus somewhat
Trade advertising (targeting retailers and foodservice customers) Somewhat important, keep
Trade advertising (targeting retailers and foodservice customers) Not very important, cut back in this program area
Trade advertising (targeting retailers and foodservice customers) Not important, stop this program area
Trade advertising (targeting retailers and foodservice customers) No opinion
Business and consumer insights
Business and consumer insights Very important, put more emphasis on this program area
Business and consumer insights Important, increase focus somewhat
Business and consumer insights Somewhat important, keep
Business and consumer insights Not very important, cut back in this program area
Business and consumer insights Not important, stop this program area
Business and consumer insights No opinion
Messaging about sustainability (locally grown, sustainably farmed, ethically sourced, etc.)
Messaging about sustainability (locally grown, sustainably farmed, ethically sourced, etc.) Very important, put more emphasis on this program area
Messaging about sustainability (locally grown, sustainably farmed, ethically sourced, etc.) Important, increase focus somewhat
Messaging about sustainability (locally grown, sustainably farmed, ethically sourced, etc.) Somewhat important, keep
Messaging about sustainability (locally grown, sustainably farmed, ethically sourced, etc.) Not very important, cut back in this program area
Messaging about sustainability (locally grown, sustainably farmed, ethically sourced, etc.) Not important, stop this program area
Messaging about sustainability (locally grown, sustainably farmed, ethically sourced, etc.) No opinion
