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Supporter Survey
We want to better understand our supporters beyond football; your interests, lifestyle, and the types of brands and experiences you enjoy.
Your responses will not only help us improve fan experiences but also work with new and existing partners to grow the club, and bring you more relevant offers and content.
This survey should take approximately 8–10 minutes to complete. You’ll have the chance to opt in to be in with a chance of winning a 26/27 Charlton Athletic home shirt signed by the men’s or women’s first team squads.
Section 1: About You
1.
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
2.
What is your gender?
Male
Female
Non-binary
Prefer not to say
Other
3.
What’s your postcode?
4.
What is your employment status?
Employed full-time
Employed part-time
Self-employed
Student
Unemployed
Retired
Prefer not to say
5.
Please feel free to share your job title & organisation
6.
Household income
Under £25,000
£25,000–£49,999
£50,000–£74,999
£75,000–£99,999
£100,000+
Prefer not to say
Section 2: Your Connection to the Club
7.
Match attendance frequency
Men’s Season Ticket holder
Women’s Season Ticket holder
Both Men’s and Women’s Season Ticket holder
Seasonal Hospitality guest
Attend men’s matches regularly
Attend men’s matches occasionally
Attend women’s matches regularly
Attend women’s matches occasionally
I don’t attend The Valley
8.
How do you follow the club?
Matches in person
TV
Streaming
Social media
Radio
Highlights
Section 3: Interests & Lifestyle
9.
Interests outside football
Food & dining
Travel
Music
Theatre
Gaming
Fitness
Fashion
Technology
Film/TV
Cars
Betting
Family activities
Nightlife
Home & interiors
10.
Top 3 interests (please list)
Section 4: Spending & Habits
11.
Monthly spending on Eating out (£0 - £1000+)
0
1000+
Clear
12.
Monthly spending on Entertainment (£0 - £1000+)
0
1000+
Clear
13.
Monthly spending on Clothing (£0 - £1000+)
0
1000+
Clear
14.
Monthly spending on Gaming (£0 - £1000+)
0
1000+
Clear
15.
Monthly spending on Travel (£0 - £1000+)
0
1000+
Clear
16.
Frequency of activities
Never or almost never (0 times)
Occasionally (1-2 times/month)
Regularly (1-2 times/week)
Frequently (3+ times/week)
Restaurants
Never or almost never (0 times)
Occasionally (1-2 times/month)
Regularly (1-2 times/week)
Frequently (3+ times/week)
Takeaways
Never or almost never (0 times)
Occasionally (1-2 times/month)
Regularly (1-2 times/week)
Frequently (3+ times/week)
Events
Never or almost never (0 times)
Occasionally (1-2 times/month)
Regularly (1-2 times/week)
Frequently (3+ times/week)
Travel/Holidays
Never or almost never (0 times)
Occasionally (1-2 times/month)
Regularly (1-2 times/week)
Frequently (3+ times/week)
Section 5: Brand Preferences
17.
Brands you regularly use (list)
18.
Please agree or disagree with the following statements:
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I am more likely to use a product, brand or service that is a partner of Charlton Athletic
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Charlton Athletic partners are trustworthy brands
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I am more likely to choose a Charlton Atheltic partner over a competitor when making a purchase decision
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
19.
Preferred sponsor experiences
Discounts
Competitions
Experiences
Content
Giveaways
Section 6: Offers & Experiences
20.
Interested in offers
Bundles
Events
Meet & greet
Hospitality
VIP
21.
Likelihood to engage with
Very unlikely to engage with this option.
Unlikely to engage with this option.
Neutral
Likely to engage with this option.
Very likely to engage with this option.
Competitions
Very unlikely to engage with this option.
Unlikely to engage with this option.
Neutral
Likely to engage with this option.
Very likely to engage with this option.
Limited edition products
Very unlikely to engage with this option.
Unlikely to engage with this option.
Neutral
Likely to engage with this option.
Very likely to engage with this option.
Loyalty programmes
Very unlikely to engage with this option.
Unlikely to engage with this option.
Neutral
Likely to engage with this option.
Very likely to engage with this option.
Section 7: Values
22.
Importance of
Not at all important to me personally.
Slightly important to me personally.
Moderately important to me personally.
Very important to me personally.
Extremely important to me personally.
Sustainability
Not at all important to me personally.
Slightly important to me personally.
Moderately important to me personally.
Very important to me personally.
Extremely important to me personally.
Community
Not at all important to me personally.
Slightly important to me personally.
Moderately important to me personally.
Very important to me personally.
Extremely important to me personally.
Diversity
Not at all important to me personally.
Slightly important to me personally.
Moderately important to me personally.
Very important to me personally.
Extremely important to me personally.
Ethics
Not at all important to me personally.
Slightly important to me personally.
Moderately important to me personally.
Very important to me personally.
Extremely important to me personally.
Section 8: Signed Shirt Competition
Enter your email address below to be in with a chance of winning a 2026/27 Charlton Athletic home shirt signed by our men’s or women’s first team squad.
23.
Email
24.
Want to be the first to know news, information and special offers from Charlton Athletic Football Club?
Yes