Introduction

Thank you for taking a moment to complete this important survey.

As a visitor to Cleveland Hopkins International Airport (CLE), your input will help guide how we present our brand to local and non-local travelers as part of the upcoming CLE rebrand campaign.

But first, what’s a rebrand?
More than just a new logo or colors, a rebrand is a chance to transform our identity to match the pride, energy, and progress happening across our airport and our city. While this can include refreshed design elements like logos, colors, and design, it can also involve new messaging, taglines, and ways of telling our story that shape what travelers think and feel about our airport. It will also directly shape key elements of the passenger experience, including wayfinding, signage, interior design, architectural features, and more.

Why are we doing it?
Our airport is undergoing a major transformation known as CLEvolution, a process that will fully modernize our infrastructure in preparation for the next 100 years. We've also recently added several new guest experience programs, making now the perfect time to update our brand to reflect who we are and where we’re headed.
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