Webcam Interview About Personal Computers

Qualifying questions

Hello and thank you for your interest in our webcam interview study about personal computers. To help us see if you qualify, please answer the questions below. We will follow up by phone to make sure that you match the study requirements. If chosen to participate, you will receive $150 to thank you for your time and assistance.

Please be reassured that all personal information collected in this survey will be used for this market research project only. You may withdraw your consent at any time by writing to info@hagensinclair.com or Hagen/Sinclair Research, 519 Reed Park Drive, Chico, CA 95926.

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* 1. Do you have access to the following? Select all that apply.

A laptop or desktop computer with a webcam & microphone

Stable and reliable high-speed internet

A quiet location that is free from distraction

None of the above

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* 2. Do you give your consent for us to have your personal information?

Yes

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* 3. How recently were you involved in a market research focus group or one-on-one interview where you were compensated for your time?

No research participation in last 3 months

3-6 months ago

More than 6 months ago

Never participated

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* 4. In the past 3 months, what were the subjects of any market research interviews or focus groups that you participated in? Write N/A if none.

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* 5. Are you, or is any member of your household, employed in any of the following? Choose all that apply.

Advertising or public relations

Computer or Information Technology sales, services, or consulting

Manufacturer, distributor, or retailer of computer equipment or software

A marketing or marketing research company, or marketing research division of any company

In media or publishing that covers the technology industry

None of the above

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* 6. What is your current job title or occupation?

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* 7. Which of the following devices do you personally own and have used in the past 30 days? Please include devices that you share with other members of your family/ household, as long as you use the device yourself. Do not include devices provided to you by your work or school.

Desktop Computer

Laptop Computer (including 2-in-1)

Tablet

Smartphone

Gaming console

Handheld/ portable gaming console

None of the above

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* 8. And approximately when did you most recently purchase a desktop or laptop computer mentioned above?

In the past 6 months

Within the past 6 to 12 months

Within the past 12 to 24 months

More than 24 months ago

None of the above

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* 9. What is the operating system of your most recently purchased laptop or desktop computer?

Apple MacOS

Microsoft Windows

Google Chrome

Other

None of the above

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* 10. How much did you spend on your most recently purchased computer?

$799 or less

$800 or more

Don't know/Not sure

None of the above

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* 11. Before purchasing the computer we’ve been discussing, which of the following steps, if any, did you take? Select all that apply.

Read expert reviews or product comparisons

Watch video reviews

Visit manufacturer or retailer websites for specifications

Ask family or friends for recommendations

Try out devices in-store or attend demos

Research warranties, return policies, or customer support

Compare different price points

Ask in-store retail associates for advice or guidance on what to purchase

9. Other (please specify)

None of the above

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* 12. To what extent do you rely on advice from retail associates when purchasing a computer?

Not at all

A little; I listen to their point of view but it doesn’t have much impact

Somewhat; I consider it equally with my own perspective

Heavily; I have my own perspective, but their perspective could outweigh mine

Completely; I tend to seek out their guidance as my primary source of information and am most likely to choose what they recommend

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* 13. Thinking more about computer purchases, which of the following statements, if any, best describes where you are likely to shop for computers and other similar devices?

In-store only

Online and in-store

Online only

Don’t know/unsure

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* 14. Approximately how many hours per week do you regularly spend on your computer for each of the following activities?

	None	0-2 hours	2-9 hours	10+ hours
1. Completing school or work-related tasks	1. Completing school or work-related tasks None	1. Completing school or work-related tasks 0-2 hours	1. Completing school or work-related tasks 2-9 hours	1. Completing school or work-related tasks 10+ hours
2. Browsing the internet, shopping online, reading the news, etc.	2. Browsing the internet, shopping online, reading the news, etc. None	2. Browsing the internet, shopping online, reading the news, etc. 0-2 hours	2. Browsing the internet, shopping online, reading the news, etc. 2-9 hours	2. Browsing the internet, shopping online, reading the news, etc. 10+ hours
3. Playing casual games	3. Playing casual games None	3. Playing casual games 0-2 hours	3. Playing casual games 2-9 hours	3. Playing casual games 10+ hours
4. Playing advanced games that require moderate to advanced graphics	4. Playing advanced games that require moderate to advanced graphics None	4. Playing advanced games that require moderate to advanced graphics 0-2 hours	4. Playing advanced games that require moderate to advanced graphics 2-9 hours	4. Playing advanced games that require moderate to advanced graphics 10+ hours
5. Using social media apps	5. Using social media apps None	5. Using social media apps 0-2 hours	5. Using social media apps 2-9 hours	5. Using social media apps 10+ hours
6. Editing photos or videos	6. Editing photos or videos None	6. Editing photos or videos 0-2 hours	6. Editing photos or videos 2-9 hours	6. Editing photos or videos 10+ hours
7. Creating or editing music or audio	7. Creating or editing music or audio None	7. Creating or editing music or audio 0-2 hours	7. Creating or editing music or audio 2-9 hours	7. Creating or editing music or audio 10+ hours
8. Creating or editing graphics, animation, 3D or CAD/CAM	8. Creating or editing graphics, animation, 3D or CAD/CAM None	8. Creating or editing graphics, animation, 3D or CAD/CAM 0-2 hours	8. Creating or editing graphics, animation, 3D or CAD/CAM 2-9 hours	8. Creating or editing graphics, animation, 3D or CAD/CAM 10+ hours
9. Broadcasting or live streaming videos to an online audience	9. Broadcasting or live streaming videos to an online audience None	9. Broadcasting or live streaming videos to an online audience 0-2 hours	9. Broadcasting or live streaming videos to an online audience 2-9 hours	9. Broadcasting or live streaming videos to an online audience 10+ hours
10. Streaming movies, TV shows, music, etc.	10. Streaming movies, TV shows, music, etc. None	10. Streaming movies, TV shows, music, etc. 0-2 hours	10. Streaming movies, TV shows, music, etc. 2-9 hours	10. Streaming movies, TV shows, music, etc. 10+ hours

11. Other (please specify)

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* 15. Please tell me which one of these three statements, if any, best describes you.

I don’t consider myself much of a gamer. I use my computer for playing video games only occasionally.

I consider myself a gamer. I use my computer regularly to play video games, but I am not a serious gamer.

I consider myself a serious gamer. I use my computer at least a few times a week to play video games.

None of the above

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* 16. Using the following scale, how much do you agree or disagree with each of the two statements below about computer processors (CPUs)?

5 = Strongly agree
4 = Agree
3 = Neither agree nor disagree
2 = Disagree
1 = Strongly disagree

Please think carefully, then enter a numerical response for each statement.

A. It doesn’t matter which processor brand I get, they’re all pretty much the same

B. I’ll spend more for a higher performing processor

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* 17. For each pair of A & B statements below, please select the statement that you agree with more, and to what degree.

	Agree much more with A	Agree somewhat more with A	Agree somewhat more with B	Agree much more with B
1A: I really dislike learning how to use new technology or software 1B: I enjoy learning how to use new technology or software	1A: I really dislike learning how to use new technology or software 1B: I enjoy learning how to use new technology or software Agree much more with A	1A: I really dislike learning how to use new technology or software 1B: I enjoy learning how to use new technology or software Agree somewhat more with A	1A: I really dislike learning how to use new technology or software 1B: I enjoy learning how to use new technology or software Agree somewhat more with B	1A: I really dislike learning how to use new technology or software 1B: I enjoy learning how to use new technology or software Agree much more with B
2A: I can do almost everything that I need to do on my phone 2B: There are a lot of things that I need my computer to do	2A: I can do almost everything that I need to do on my phone 2B: There are a lot of things that I need my computer to do Agree much more with A	2A: I can do almost everything that I need to do on my phone 2B: There are a lot of things that I need my computer to do Agree somewhat more with A	2A: I can do almost everything that I need to do on my phone 2B: There are a lot of things that I need my computer to do Agree somewhat more with B	2A: I can do almost everything that I need to do on my phone 2B: There are a lot of things that I need my computer to do Agree much more with B
3A: It is more important for my personal computer to have a stylish appearance on the outside 3B: It is more important for my personal computer to have better technical specs inside	3A: It is more important for my personal computer to have a stylish appearance on the outside 3B: It is more important for my personal computer to have better technical specs inside Agree much more with A	3A: It is more important for my personal computer to have a stylish appearance on the outside 3B: It is more important for my personal computer to have better technical specs inside Agree somewhat more with A	3A: It is more important for my personal computer to have a stylish appearance on the outside 3B: It is more important for my personal computer to have better technical specs inside Agree somewhat more with B	3A: It is more important for my personal computer to have a stylish appearance on the outside 3B: It is more important for my personal computer to have better technical specs inside Agree much more with B
4A: I prefer to buy and use a personal computer right out of the box 4B: I prefer to be able to customize the components of a personal computer	4A: I prefer to buy and use a personal computer right out of the box 4B: I prefer to be able to customize the components of a personal computer Agree much more with A	4A: I prefer to buy and use a personal computer right out of the box 4B: I prefer to be able to customize the components of a personal computer Agree somewhat more with A	4A: I prefer to buy and use a personal computer right out of the box 4B: I prefer to be able to customize the components of a personal computer Agree somewhat more with B	4A: I prefer to buy and use a personal computer right out of the box 4B: I prefer to be able to customize the components of a personal computer Agree much more with B
5A: I need to have a personal computer with all the latest capabilities 5B: I am satisfied with a more basic personal computer	5A: I need to have a personal computer with all the latest capabilities 5B: I am satisfied with a more basic personal computer Agree much more with A	5A: I need to have a personal computer with all the latest capabilities 5B: I am satisfied with a more basic personal computer Agree somewhat more with A	5A: I need to have a personal computer with all the latest capabilities 5B: I am satisfied with a more basic personal computer Agree somewhat more with B	5A: I need to have a personal computer with all the latest capabilities 5B: I am satisfied with a more basic personal computer Agree much more with B
6A: I don’t know too much about the detailed specs of my computer beyond general information 6B: I am very familiar with the details of my computer such as specific processor model, amount of RAM, hard drive space, etc.	6A: I don’t know too much about the detailed specs of my computer beyond general information 6B: I am very familiar with the details of my computer such as specific processor model, amount of RAM, hard drive space, etc. Agree much more with A	6A: I don’t know too much about the detailed specs of my computer beyond general information 6B: I am very familiar with the details of my computer such as specific processor model, amount of RAM, hard drive space, etc. Agree somewhat more with A	6A: I don’t know too much about the detailed specs of my computer beyond general information 6B: I am very familiar with the details of my computer such as specific processor model, amount of RAM, hard drive space, etc. Agree somewhat more with B	6A: I don’t know too much about the detailed specs of my computer beyond general information 6B: I am very familiar with the details of my computer such as specific processor model, amount of RAM, hard drive space, etc. Agree much more with B

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* 18. What is your gender identity?

Male

Female

Non-binary/ third gender

Prefer to self-describe (please specify)

Prefer not to say

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* 19. Into which range does your age fall?

17 or younger

18 - 25

26 - 35

36 - 45

46 - 55

56 - 65

66 or older

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* 20. What is your exact age?

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* 21. What is the highest level of education you’ve completed?

Less than high school grad

High school grad

Some college

Associate degree

Bachelor’s degree

Graduate degree

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* 22. What is your overall opinion of the following companies?

	1. Very unfavorable	2. Somewhat unfavorable	3. Neutral	4. Somewhat favorable	5. Very favorable
Apple	Apple 1. Very unfavorable	Apple 2. Somewhat unfavorable	Apple 3. Neutral	Apple 4. Somewhat favorable	Apple 5. Very favorable
AMD	AMD 1. Very unfavorable	AMD 2. Somewhat unfavorable	AMD 3. Neutral	AMD 4. Somewhat favorable	AMD 5. Very favorable
Intel	Intel 1. Very unfavorable	Intel 2. Somewhat unfavorable	Intel 3. Neutral	Intel 4. Somewhat favorable	Intel 5. Very favorable

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* 23. In which geographic region do you live?

Northeast (Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont)

Midwest (Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin)

South (Alabama, Arkansas, Delaware, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, Washington D.C. and West Virginia)

West (Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming)

Other U.S. territory (e.g., Puerto Rico, U.S. Virgin Islands)

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* 24. Which of the following describes your race or ethnicity? Choose all that apply.

Black / African American

Asian

Caucasian / White

Hispanic / Latino/a

American Indian / Alaska Native

Middle Eastern / North African

Native Hawaiian or other Pacific Islander

Another race or ethnicity (please specify):

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* 25. We need to validate all participants. You will have an advantage if you copy and paste the web address / URL of your LinkedIn, Facebook or other social media profile page here (please be complete):

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* 26. How did you learn about this research?

Hagen/Sinclair email invitation

Facebook

Instagram

I was referred by a friend (provide name)

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* 27. May we contact you in the future about other paid marketing research studies?

Yes

Thank you very much for answering all our questions! The information you shared will be used for this study only. We will follow up with you by telephone if you match the study requirements.

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* 28. Please provide your contact information below.

Name:

City/Town:

State:

ZIP/Postal Code:

Email Address:

Phone Number: