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Daily Gazette Subscriber Motivation Survey

1.How often do you use Daily Gazette products (website, mobile app, or print edition)?
2.Which Daily Gazette products do you use? (Select all that apply)
3.Why do you subscribe to the Daily Gazette?
4.How important is news about your community in your decision to subscribe?
Extremely important
Very important
Moderately important
Slightly important
Not important
5.How important is national or global news coverage in your decision to subscribe?
Extremely important
Very important
Moderately important
Slightly important
Not important
6.How satisfied are you with the value you receive from your subscription?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
7.Which types of content do you find most valuable? (Select all that apply)
8.Overall, how fair and balanced do you find the Daily Gazette’s news coverage?
1 (Not at all fair & balanced)
2
3 (Neutral)
4
5 (Very fair & balanced)
9.To what extent does supporting local journalism influence your decision to subscribe?
Very strongly
Strongly
Moderately
Slightly
Not at all
10.What would make your Daily Gazette subscription more valuable or satisfying?
11.Would you be interested in participating in a future reader focus group?