IAB Australia Audio Advertising State of the Nation Survey 2026

Welcome and thank you for participating.

IAB Australia is interested in your experience and plans with digital streaming audio and podcast advertising. This survey is designed for media agencies, agency trading desks, creative agencies and marketers.

Your responses will help the IAB form a robust picture of digital audio advertising practices and will be used to prioritise industry education and training, as well as initiatives to help marketers use digital audio advertising to drive business results. By completing the survey, you can be in the running to win a $250 gift voucher. All respondents are also eligible for a free ticket to the IAB Australia Audio Summit in Sydney on 3 March 2026 or in Melbourne on 4 March 2026.

Your views are important to us, and your answers will be kept in the strictest confidence. None of the responses you give are directly linked to you as an individual. They are used for aggregated statistical purposes only.