IAB Europe's The Impact of AI on Digital Advertising Survey |
1. Description
Created by IAB Europe’s AI Working Group, we're inviting advertisers, agencies, ad tech companies, and publishers to take part in a short survey exploring the growing influence of artificial intelligence on the digital advertising ecosystem.
The survey takes just 5–10 minutes to complete and includes primarily checkbox and yes/no questions. It covers both predictive and generative AI models (unless otherwise specified) and aims to deliver a comprehensive snapshot of how AI is being used, perceived, and prioritised across the industry.
Your input will help inform valuable insights and guide future industry initiatives. Please submit your responses by Friday, 15th August.
The survey is also available in multiple languages. You can select your preferred language from the options in the top right corner.